Lead Director, Value-Based Care Strategy

CVS Health; Baton Rouge (LA); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Bonus program

Equity awards

Comprehensive benefits

Job summary

CVS Health, including Aetna, seeks a seasoned leader to advance value-based care strategies across Commercial, Medicare, and Medicaid lines. The role focuses on messaging, content strategy, and cross‑functional collaboration with sales, product, and network teams to differentiate VBC offerings.

You will develop executive materials, validate impact data, and guide communications for client engagements, RFPs, and thought leadership initiatives in a fast-paced healthcare environment.

Qualifications

• 10+ years of healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Proven ability to develop executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
• Strong project management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation abilities.
• Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.

Responsibilities

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.

Skills

Healthcare consulting

Strategy

Communications

Marketing

Business development

Executive presentations

RFP responses

Cross-functional collaboration

Thought leadership

Education

Bachelor's degree

Job description

CVS Health, including Aetna, seeks a seasoned leader to advance value-based care strategies across Commercial, Medicare, and Medicaid lines. The role focuses on messaging, content strategy, and cross‑functional collaboration with sales, product, and network teams to differentiate VBC offerings.

You will develop executive materials, validate impact data, and guide communications for client engagements, RFPs, and thought leadership initiatives in a fast-paced healthcare environment.