Senior Director, Value-Based Care Strategy & Communications

CVS Health; Sacramento (CA); On-site; USD 100,000 - 232,000; Full time

Job summary

CVS Health, including Aetna, seeks a senior strategist to lead value-based care messaging and strategy across Commercial, Medicare, and Medicaid. You will coordinate analytics, finance, and sales to craft compelling client communications and RFP responses.

You will develop executive presentations, thought leadership content, and standardized VBC narratives, collaborating with Sales, Product, and Account teams to differentiate our offerings.

Qualifications

• 10+ years of healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Proven ability to develop executive presentations, strategic communications, thought leadership materials, and RFP responses.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

Healthcare strategy

Communications

Marketing

Business development

Project management

Cross-functional collaboration

Executive presentations

RFP responses

Stakeholder influence

Healthcare consulting

Education

Bachelor's degree

Job description

CVS Health, including Aetna, seeks a senior strategist to lead value-based care messaging and strategy across Commercial, Medicare, and Medicaid. You will coordinate analytics, finance, and sales to craft compelling client communications and RFP responses.

You will develop executive presentations, thought leadership content, and standardized VBC narratives, collaborating with Sales, Product, and Account teams to differentiate our offerings.