Value-Based Care Strategy & Communications Lead

Partners in Digital Health; Trenton (NJ); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision coverage

Paid time off

Retirement plan

Job summary

CVS Health, including Aetna, seeks a senior strategist to lead value-based care (VBC) messaging and communications across Commercial, Medicare, and Medicaid. You will shape content for sales, client engagements, and executive audiences while coordinating with analytics, finance, and operations teams.

You will advance thought leadership, develop compelling case studies, and ensure consistent VBC messaging across lines.

Qualifications

• 10+ years of healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
• Strong project management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation communication abilities.
• Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
• Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Responsibilities

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

Executive communications

Strategic storytelling

Cross-functional collaboration

Healthcare industry knowledge

Presentation skills

Education

Bachelor's degree or higher in a related field

Job description

CVS Health, including Aetna, seeks a senior strategist to lead value-based care (VBC) messaging and communications across Commercial, Medicare, and Medicaid. You will shape content for sales, client engagements, and executive audiences while coordinating with analytics, finance, and operations teams.

You will advance thought leadership, develop compelling case studies, and ensure consistent VBC messaging across lines.