Senior Director, Value-Based Care Strategy & Communications

CVS Health

Dover (DE)

On-site

USD 100,000 - 232,000

Full time

5 days ago
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Benefits offered by this job

Bonus eligibility
Equity incentive program
Comprehensive benefits

Job summary

CVS Health, including Aetna, seeks a senior healthcare strategy leader to advance value-based care initiatives. You will develop and communicate VBC results, craft executive content, and align cross-functional teams across Commercial, Medicare, and Medicaid to drive differentiated client messaging.

You will influence stakeholders, manage multiple priorities, and contribute to thought leadership through publications and external engagements while ensuring alignment with broader health-care goals.

Qualifications

  • 10+ years of healthcare consulting, strategy, marketing, or business development experience.
  • Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
  • Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
  • Strong project management and cross-functional collaboration skills.
  • Excellent written, verbal, and presentation communication abilities.
  • Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
  • Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Responsibilities

  • Develop and maintain enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
  • Partner with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
  • Lead VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
  • Collaborate with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
  • Create and maintain standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
  • Ensure consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
  • Advance Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
  • Monitor industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
  • Lead internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
  • Serve as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

Healthcare strategy
Value-based care
Executive communications
Cross-functional collaboration
Project management
Stakeholder influence
Data storytelling
RFP responses
Client engagements
Presentation skills

Education

Bachelor's degree

Job description

CVS Health, including Aetna, seeks a senior healthcare strategy leader to advance value-based care initiatives. You will develop and communicate VBC results, craft executive content, and align cross-functional teams across Commercial, Medicare, and Medicaid to drive differentiated client messaging.

You will influence stakeholders, manage multiple priorities, and contribute to thought leadership through publications and external engagements while ensuring alignment with broader health-care goals.

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