Lead Digital Product Manager: Conversion & Discovery

Under Armour, Inc.; Frankfort (KY); Remote; USD 125,000 - 165,000; Full time

Benefits offered by this job

Volunteer Days

Merchandise Discounts

401(k) matching

Maternity and Parental Leave

Well-being programs

Job summary

Under Armour, Inc. is seeking a Lead Product Manager for Digital, focused on driving decision clarity and conversion in the early ecommerce journey.

You will collaborate with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that help consumers evaluate products and move toward purchase. The role emphasizes shaping product storytelling on-site, defining success metrics, and balancing long-term investments with rapid test-and-learn iterations

Qualifications

• Experience using data to drive product decisions and measure impact, with experience in A/B testing, user research, and building dashboards.
• Proven ability to influence priorities and drive alignment across global cross-functional partners.
• Ability to craft a compelling product narrative for executive audiences.
• Experience in agile environments with full product lifecycle ownership.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization.
• Drive consumer confidence by shaping on-site product information and storytelling for purchase progression.
• Define success metrics for the Decide experience using qualitative/quantitative data and benchmarks.
• Influence priorities and align across global cross-functional partners and time zones.
• Stay ahead of ecommerce patterns and AI-driven capabilities to differentiate the product evaluation experience.

Skills

Data-driven decisions

A/B testing

User research

Executive communication

Agile product lifecycle

Education

Bachelor's degree

Master's degree

9+ years experience without degree

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead Product Manager for Digital, focused on driving decision clarity and conversion in the early ecommerce journey.

You will collaborate with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that help consumers evaluate products and move toward purchase. The role emphasizes shaping product storytelling on-site, defining success metrics, and balancing long-term investments with rapid test-and-learn iterations