Lead, Digital Product Management

Under Armour, Inc.; Frankfort (KY); Remote; USD 125,000 - 165,000; Full time

Benefits offered by this job

Volunteer Days

Merchandise Discounts

401(k) matching

Maternity and Parental Leave

Well-being programs

Job summary

Under Armour, Inc. is seeking a Lead Product Manager for Digital, focused on driving decision clarity and conversion in the early ecommerce journey.

You will collaborate with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that help consumers evaluate products and move toward purchase. The role emphasizes shaping product storytelling on-site, defining success metrics, and balancing long-term investments with rapid test-and-learn iterations

Qualifications

• Experience using data to drive product decisions and measure impact, with experience in A/B testing, user research, and building dashboards.
• Proven ability to influence priorities and drive alignment across global cross-functional partners.
• Ability to craft a compelling product narrative for executive audiences.
• Experience in agile environments with full product lifecycle ownership.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization.
• Drive consumer confidence by shaping on-site product information and storytelling for purchase progression.
• Define success metrics for the Decide experience using qualitative/quantitative data and benchmarks.
• Influence priorities and align across global cross-functional partners and time zones.
• Stay ahead of ecommerce patterns and AI-driven capabilities to differentiate the product evaluation experience.

Skills

Data-driven decisions

A/B testing

User research

Executive communication

Agile product lifecycle

Education

Bachelor's degree

Master's degree

9+ years experience without degree

Tools

Adobe Analytics

Datadog

Job description

Lead, Digital Product Management

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Lead Product Manager - Decide, will focus on driving decision clarity and enabling conversion across the early stages of the digital journey. This role is responsible for building and optimizing web experiences that help consumers confidently evaluate products and progress toward purchase, strengthening the connection between product discovery and conversion.

In this role, you will partner closely with product, design, engineering, analytics, merchandising, and marketing teams to deliver seamless, data-driven experiences that improve customer engagement, product understanding, and progression through the shopping journey. You will play a critical role in accelerating digital growth by enhancing how consumers interact with products and move toward conversion within the ecommerce ecosystem.

Your Impact

• Own and shape the Decide web roadmap from ideation through post-launch optimization, balancing long-term platform investments with a test-and-learn approach that drives measurable improvements in customer decision-making and purchase consideration.

• Drive consumer confidence and decision clarity by shaping how product information and storytelling come together on-site — creating the conditions for customers to move forward with purchase intent.

• Define the success metrics for the Decide experience, using qualitative and quantitative data and competitive benchmarks to surface opportunities and measure the impact of what ships.

• Influence priorities and drive alignment across global cross-functional partners — ensuring initiatives are well-sequenced, clearly scoped, and connected to broader business outcomes.

• Stay ahead of emerging ecommerce patterns, AI-driven capabilities, and digital experience trends — identifying opportunities to differentiate the product evaluation experience before they become table stakes.

Qualifications

• Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR Typically 9 years of relevant work experience without degree

• Expertise in using data to drive product decisions and measure impact, with experience in A/B testing, user research, and the ability to self-serve insights and build dashboards using analytics tools such as Adobe Analytics and Datadog.

• Proven ability to influence priorities and drive alignment across global cross-functional partners, navigating complex stakeholder environments and delivering successful product outcomes across teams and time zones.

• Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways — comfortable framing problems and solutions logically and persuasively in both written and verbal communication, including executive-level audiences.

• Experience working in agile environments with a strong command of the full product lifecycle from ideation through post-launch iteration, including ownership of roadmap delivery and continuous optimization.

Workplace Location

• Location: Home Office

• Work Schedule: Fully Remote

• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

$125,000.00-$165,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

• Under Armour Merchandise Discounts

• Competitive 401(k) plan matching

• Maternity and Parental Leave for eligible and FMLA-eligible teammates

• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].

Location:

Remote, US

Business Unit: Corporate

Region: North America

Employee Class: Full Time

Employment Type: Salaried

Learn more about our Benefits here