Lead Digital Events Manager

Workiva Inc.; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

Workiva Inc. is seeking a Lead Digital Events Manager to own and scale the full portfolio of digital events—webinars, virtual experiences, on-demand sessions, and activations—driving measurable pipeline impact.

You will set the vision for how Workiva shows up in digital event environments, build the infrastructure to execute at scale, and lead cross‑functional teams across regions to optimize performance and attribution.

Qualifications

• 8+ years in B2B SaaS demand generation or integrated campaigns.
• Bachelor's degree required.
• Experience with ABX and multi-solution SaaS strategies.
• Hands-on use of AI tools for content and performance analysis.
• Ability to influence sales on follow-up and pipeline conversion.

Responsibilities

• Own global digital events strategy, calendar, and execution model.
• Build repeatable frameworks and vendor relationships for platforms.
• Develop full-funnel reporting and attribution to drive pipeline.
• Collaborate with Field Marketing and Campaign Managers to integrate events into GTM motions.
• Design audience segmentation and content programming for enterprise buyers.

Skills

Demand generation

Digital events

ABX strategy

AI tooling

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Tools

ON24

Zoom Events

Goldcast

Marketo

Salesforce

Job description

The Lead Digital Events Manager is a strategic program owner responsible for designing, scaling, and optimizing Workiva's full digital events portfolio: webinars, virtual experiences, on-demand sessions, and digital event activations.

You set the vision for how Workiva shows up in digital event environments, build the infrastructure to execute at scale, and drive measurable pipeline outcomes across financial reporting, sustainability, and GRC buyer audiences.

Global Digital Events Strategy & Program Ownership:

• Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio - webinars, virtual experiences, on-demand sessions, and digital event activations
• Work cross functionally across regions to support in-region execution of the digital events portfolio
• Design audience segmentation, format strategy, and content programming across enterprise buyer personas (CFO, CAE, CSO, CRO) and GTM priorities
• Build repeatable frameworks and playbooks that enable consistent, scalable execution with high quality and relevance
• Lead vendor and platform relationships for digital event technology - webinar platforms, virtual event tools, and production partners
• Actively integrate AI into digital event workflows - personalization, content acceleration, follow-up automation, and performance analysis

Demand & Pipeline Contribution:

• Own a pipeline target tied to the digital events portfolio - know what's in market, what's converting, and why
• Align digital event programming to Workiva's demand priorities
• Partner with Field Marketing and Campaign Managers to integrate digital events into broader GTM motions as pipeline accelerators

Performance, Measurement & Optimization:

• Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence
• Apply attribution frameworks to understand true channel contribution
• Drive channel efficiency improvement as a key performance lever
• Use data to make decisions, not to justify decisions already made - bring evidence-backed recommendations to leadership

What Success Looks Like:

• Your digital events portfolio is a recognized pipeline driver. Stakeholders understand what is planned, why it matters, and what actions to take afterward
• You own a diverse, high-performing program aligned to buyer journeys and GTM priorities
• You take initiative and ownership, driving projects forward with sound judgment and minimal oversight
• You are fluent in data. You know what is working, what is not, and what you are changing in response
• You build programs that are repeatable and scalable, with documented processes and measurable results
• You are a recognized leader in the discipline, collaborating across teams, influencing stakeholders, and setting the standard for digital engagement at Workiva

Qualifications:

• 8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles
• Bachelor's Degree
• Experience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas
• Background in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline
• Hands-on use of AI tools to support content creation, personalization, or event performance analysis
• Ability to influence sales teams on follow-up and pipeline conversion without direct authority
• Experience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events
• Demonstrated ownership of a digital events or webinar program with direct pipeline accountability
• Working knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model
• Proficiency with webinar and virtual event platforms (e.g., ON24, Zoom Events, Goldcast) and marketing automation and CRM systems (e.g., Marketo, Salesforce)
• Proven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders
• Strong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners