Lead, Data Analytics & Measurement Strategy

Canvas Worldwide; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Pet insurance

Commuter benefits

401(k) matching

Do Good Day

Unlimited PTO

Hybrid in-office schedule

Job summary

Canvas Worldwide is seeking an Associate Director, Analytics to lead the day-to-day analytics for a QSR client, building a measurement ecosystem that connects media investments to consumer behavior and business outcomes. As day-to-day lead, you will shape the measurement agenda and present insights to senior stakeholders.

You will oversee advanced measurement initiatives including marketing mix modeling, incrementality testing, attribution, and brand lift, translating complex analyses into clear

Qualifications

• Bachelor's degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field; Master’s preferred.
• 5-7 years of experience in marketing analytics, advanced measurement, media effectiveness, or consumer insights.
• Understanding of MMM, attribution, incrementality testing, experimentation, brand lift, and causal measurement.
• Experience with SQL, Tableau, Power BI, or similar analytics tools.
• Familiarity with leading measurement providers: Nielsen, Circana, DISQO, Kantar, VideoAmp, iSpot, Samba TV.

Responsibilities

• Partner with the SVP to deploy full-funnel measurement strategy and test-and-learn agenda.
• Interpret outputs across MMMs, attribution, brand lift, and audience measurement for optimization.
• Develop narratives translating analytics into actionable business recommendations.
• Deliver insights to inform planning and investment decisions.
• Lead cross-functional collaboration across paid, owned, and earned data sources.

Skills

MMM & attribution

Incrementality testing

Brand lift

SQL

Tableau

Power BI

Client-facing leadership

Storytelling & executive communication

Mentoring Analysts

Experience in analytics (5-7 years)

Education

Bachelor's degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field; Master's preferred

Tools

SQL

Tableau

Power BI

Nielsen/Circana/DISQO/Kantar/VideoAmp/iSpot/Samba TV platforms

Job description

Canvas Worldwide is seeking an Associate Director, Analytics to lead the day-to-day analytics for a QSR client, building a measurement ecosystem that connects media investments to consumer behavior and business outcomes. As day-to-day lead, you will shape the measurement agenda and present insights to senior stakeholders.

You will oversee advanced measurement initiatives including marketing mix modeling, incrementality testing, attribution, and brand lift, translating complex analyses into clear