Lead, Customer Data & Analytics (Hybrid)

Ford; Allen Park, Northern (MI, KY); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Tuition assistance

Vehicle discount program

Paid time off

Job summary

Ford Racing is seeking a leadership-level data architect to establish a foundational data framework for sourcing, connecting, and maintaining customer knowledge. You will create a single source of truth and synthesize insights to guide business actions across vehicle sales, services, merchandise, events, and experiences.

You will partner with GDIA, FCSD, Connected Vehicle, Quality, Marketing, and Sales to operate within enterprise platforms, evaluate third-party data partnerships, and build

Qualifications

• Bachelor's degree in Data Science, Statistics, Computer Science, Information Systems, Business Analytics, or a related quantitative field or equivalent combination of relevant education and experience.
• Experience with Ford-held data across the enterprise (vehicle sales, service and repair order, connected vehicle, finance, merchandise sales, etc)
• Familiarity with third‑party automotive and consumer data sources (S&P Global Mobility, J.D. Power, Experian, Wealth‑X, syndicated consumer studies)
• 4-6 years of hands‑on experience using data management and analytics (GCP/BigQuery, advanced SQL, Power BI or equivalent) to build, maintain and report from production data assets
• Demonstrated ability to operate across the full data spectrum- from strategy and problem framing, through solution design, to hands‑on data engineering and analysis
• Working knowledge of data privacy and consent
• Experience establishing a knowledge management or research repository from scratch
• Comfort operating as the sole data resource in a function, building the capability rather than inheriting it
• Demonstrated ability to synthesize findings across disparate and sometimes conflicting sources into a clear, defensible point of view and recommendations

Responsibilities

• Source, connect and maintain a single source of truth for customer data across all touchpoints (vehicle sales, parts, services, merchandise, experiences, and events)
• Partner cross-functionally (GDIA, FCSD, Connected Vehicle, Quality, Marketing, Sales, etc) to efficiently operate within enterprise platforms and governance
• Identify, evaluate and manage third‑party data partnerships that extend Ford Racing customer knowledge beyond internal sources (Wealth‑X, WealthEngine and equivalents)
• Frame customer‑related questions from internal teams, screen them against internal and external data for existing answers, and build new integrated data solutions where applicable
• Synthesize findings as narrated conclusions with clear implications supported in data, not raw outputs
• Stand up and maintain a Ford Racing customer knowledge repository to catalogue existing and future studies and findings
• Own privacy consent compliance for all Ford Racing customer data, including third‑party sources

Skills

Data architecture

Data governance

Data integration

Data analysis

Privacy & consent

Synthesize findings

Education

Bachelor's degree in Data Science, Statistics, Computer Science, Information Systems, Business Analytics, or a related quantitative field

Master's degree in Data Science, Analytics, Business Analytics, or MBA

Tools

GCP/BigQuery

SQL

Power BI

Job description

Ford Racing is seeking a leadership-level data architect to establish a foundational data framework for sourcing, connecting, and maintaining customer knowledge. You will create a single source of truth and synthesize insights to guide business actions across vehicle sales, services, merchandise, events, and experiences.

You will partner with GDIA, FCSD, Connected Vehicle, Quality, Marketing, and Sales to operate within enterprise platforms, evaluate third-party data partnerships, and build