Customer Data Strategy & Analytics Lead

Lincoln Motor Company; Allen Park (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical benefits

Flexible time off

Tuition assistance

Employee resource groups

Job summary

Ford Racing is seeking a data strategist to establish and maintain a foundational data architecture for sourcing, connecting, and maintaining Ford Racing customer knowledge. You will create a single source of truth and translate findings into actionable business insights.

The role collaborates across GDIA, FCSD, Connected Vehicle, Quality, Marketing, and Sales to govern data platforms while ensuring privacy compliance and developing integrated data solutions.

Qualifications

• Bachelor's degree in Data Science, Statistics, Computer Science, Information Systems, Business Analytics, or related quantitative field.
• 4–6 years hands-on data management and analytics using GCP/BigQuery, SQL, and BI tools.
• Experience with third-party data sources (S&P Global Mobility, JD Power, Experian, Wealth-X).
• Ability to synthesize data into a clear business point of view.
• Knowledge of data privacy and consent.
• Experience establishing a knowledge repository from scratch.
• Ability to work as the sole data resource in a function.

Responsibilities

• Source, connect and maintain a single source of truth for customer data across all touchpoints.
• Partner cross-functionally to operate within enterprise platforms and governance.
• Identify, evaluate and manage third-party data partnerships.
• Frame customer-related questions and build integrated data solutions.
• Synthesize findings with clear implications and recommendations.
• Stand up and maintain a Ford Racing customer knowledge repository.
• Own privacy consent compliance for all Ford Racing customer data.

Skills

Data architecture

Data governance

SQL

BigQuery

GCP

Power BI

Privacy & consent

Cross-functional collaboration

Knowledge management

Education

Bachelor's degree in Data Science

Master's degree in Data Science/Analytics or MBA

Tools

Google Cloud Platform

BigQuery

Power BI

Job description

Ford Racing is seeking a data strategist to establish and maintain a foundational data architecture for sourcing, connecting, and maintaining Ford Racing customer knowledge. You will create a single source of truth and translate findings into actionable business insights.

The role collaborates across GDIA, FCSD, Connected Vehicle, Quality, Marketing, and Sales to govern data platforms while ensuring privacy compliance and developing integrated data solutions.