Lead Customer Advocacy Manager, APJ (Fully Remote)

GitLab; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

GitLab is seeking a customer advocacy leader to elevate champions and accelerate pipeline through references, case studies, events, and executive engagements. You will own the advocacy lifecycle and partner with APJ sales, marketing, and global teams.

The role emphasizes tailoring programs for APJ markets while scaling with global priorities, collaborating cross-functionally, and working autonomously in a fully remote environment.

Qualifications

• Experience with customer advocacy, customer marketing, or customer reference programs in enterprise technology or SaaS.
• Strong cross-functional collaboration and the ability to influence stakeholders without direct authority.
• Comfort working autonomously and asynchronously in a fully remote environment.

Responsibilities

• Build and nurture relationships with customer advocates and identify opportunities for references, case studies, events, and executive engagements.
• Define and track program measures including advocacy participation, reference fulfillment, and pipeline influence.
• Tailor engagement to APJ's diverse markets while creating programs that scale with global priorities.

Skills

Customer advocacy

Cross-functional collaboration

Influence stakeholders

Remote work

Job description

• This role celebrates customers and spotlights their achievements, turning GitLab's most successful customers into visible champions.
• You will own the customer advocacy lifecycle and partner closely with APJ sales, marketing, and global teams.

What You'll Do:

• Build and nurture relationships with customer advocates and identify opportunities for references, case studies, events, and executive engagements.
• Define and track program measures including advocacy participation, reference fulfillment, and pipeline influence.
• Tailor engagement to APJ's diverse markets while creating programs that scale with global priorities.

What You'll Bring:

• Experience with customer advocacy, customer marketing, or customer reference programs in enterprise technology or SaaS.
• Strong cross-functional collaboration and the ability to influence stakeholders without direct authority.
• Comfort working autonomously and asynchronously in a fully remote environment.

GitLab

GitLab is the intelligent orchestration platform for DevSecOps, helping organizations increase developer productivity and accelerate digital transformation. With more than 50 million registered users and over half of the Fortune 100 as customers, GitLab fosters a high-performance culture driven by values and AI adoption.