APJ Customer Advocacy Lead — Remote

Gitlab; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Gitlab seeks an APJ Customer Advocacy Lead to celebrate customers and spotlight their achievements, turning success stories into influential references. You will identify advocates, create case studies, references, and campaigns, and collaborate with APJ sales, marketing, and global teams to support pipeline and revenue goals.

Reporting into growth marketing, this fully remote role requires tailoring programs to diverse APJ markets, defining measurable goals, tracking participation and impact,

Qualifications

• Experience building or delivering customer advocacy programs in enterprise tech or SaaS.
• Strong history of impactful customer stories and proof across programs.
• Coordinating across multiple markets with APJ focus.
• Cross-functional collaboration to influence sales, marketing and success teams.
• Excellent communication and relationship-building with executive stakeholders.
• Strong program management, prioritization, and reliable delivery.
• Ability to work autonomously and asynchronously in a fully remote environment.
• Comfort defining and reporting on program performance and outcomes.

Responsibilities

• Own the APJ customer story, reference and proof library and pipeline.
• Build and nurture relationships with customer advocates and identify opportunities for references and events.
• Manage the advocacy lifecycle from recruitment to ongoing engagement.
• Bring customer voice into narratives, campaigns, and go-to-market plans.
• Partner with regional/global teams to align advocacy with pipeline and retention.
• Define and track program measures such as participation and impact.
• Coordinate intake, fulfillment, and reporting for advocacy requests.
• Adapt engagement approaches to APJ markets and cultures.
• Continuously improve programs using feedback and data.

Skills

Customer advocacy programs

Customer storytelling

Cross-functional collaboration

Executive stakeholder engagement

Program management

Remote work ability

Job description

Gitlab seeks an APJ Customer Advocacy Lead to celebrate customers and spotlight their achievements, turning success stories into influential references. You will identify advocates, create case studies, references, and campaigns, and collaborate with APJ sales, marketing, and global teams to support pipeline and revenue goals.

Reporting into growth marketing, this fully remote role requires tailoring programs to diverse APJ markets, defining measurable goals, tracking participation and impact,