APJ Remote Customer Advocacy Lead

OpenKrill; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Flexible Paid Time Off

Equity Compensation & Employee Stock-P

Growth and Development Fund

Parental Leave

Job summary

GitLab is seeking an APJ Customer Advocacy Lead to celebrate customers and spotlight their achievements, turning GitLab's most successful customers into visible champions across Asia Pacific and Japan.

You will own advocacy programs, build trusted relationships, and connect customers to references, campaigns, events, and executive engagements, while tailoring engagement to local markets within a global framework.

Qualifications

• Experience building customer advocacy or related programs in enterprise tech or SaaS.
• Proven ability to develop impactful customer stories and references.
• Experience coordinating across multiple markets, APJ exposure a plus.
• Strong cross-functional collaboration and stakeholder influence.

Responsibilities

• Own the APJ customer story, reference, and proof library and associated pipeline.
• Build and nurture relationships with customer advocates, including senior stakeholders.
• Manage the customer advocacy lifecycle: recruit advocates, coordinate participation, maintain relationships.
• Bring the voice of the customer into GitLab’s narratives, campaigns, and go-to-market plans.
• Partner with regional and global teams to align advocacy initiatives with pipeline and retention priorities.
• Define and track program measures such as participation, reference fulfillment, and pipeline influence.

Skills

Customer advocacy programs

Stakeholder collaboration

Project management

Executive communication

Education

Bachelor's degree in marketing, business, or related field

Job description

GitLab is seeking an APJ Customer Advocacy Lead to celebrate customers and spotlight their achievements, turning GitLab's most successful customers into visible champions across Asia Pacific and Japan.

You will own advocacy programs, build trusted relationships, and connect customers to references, campaigns, events, and executive engagements, while tailoring engagement to local markets within a global framework.