Lead Copy & Creative Strategy — Hybrid NYC

Gen Digital Inc.; New York (NY); Hybrid; USD 150,000 - 162,000; Full time

Benefits offered by this job

401(k) retirement plan with company 50

HSA funding $500–$1,500 per year

Wellness / fitness reimbursement up to

Sustainable home improvement allowance

Tuition / education reimbursement

Job summary

Gen Studio seeks an Associate Creative Director, Copy to lead copy and conceptual thinking across brand, product, and performance marketing campaigns. You will craft messaging and oversee writers, shaping campaigns end-to-end.

You will collaborate with Creative Directors and Art Directors to ensure cohesive concepts, guide production, and champion responsible use of AI tools while maintaining brand integrity and audience focus.

Qualifications

• Substantial copywriting and creative concepting experience in agency, in-house studio, or consumer brands.
• Experience at Associate Creative Director level or senior copy lead with team development.
• Ability to develop a creative platform from a brief across channels.
• Experience writing across brand, product, advertising, digital, social, and integrated campaigns.
• Comfort presenting work to senior stakeholders.
• Experience directing and reviewing copywriters and creative partners.
• Balance creative ambition with commercial objectives and audience needs.
• Comfort with legal, compliance, and structured review processes.
• Portfolio demonstrating conceptual thinking and finished copy across formats.
• Experience in consumer tech, financial services, cybersecurity a plus.

Responsibilities

• Lead copy and conceptual development across brand, product, and integrated marketing campaigns
• Develop campaign platforms, messaging frameworks, creative territories, and channel-specific copy
• Write and oversee headlines, scripts, social copy, digital advertising, and long- and short-form content
• Translate business, brand, and product objectives into clear creative ideas and messaging
• Partner with Creative Directors and Art Directors to build cohesive concepts across copy, design, motion, and production
• Lead creative reviews and provide clear direction to writers and cross-functional partners
• Present concepts and creative recommendations to senior marketing and business stakeholders
• Protect the core creative idea while incorporating feedback and meeting requirements
• Guide work from brief to production and final delivery
• Manage multiple campaigns and ensure consistency and quality
• Support copywriters through feedback, coaching, and day-to-day direction
• Partner with agencies, freelancers, and production partners as needed
• Contribute to testing by creating different concepts and copy variations
• Stay current on consumer behavior and AI-assisted creative developments

Skills

Copywriting

Campaign framework

Creative concepting

Creative direction

Senior stakeholder comms

Integrated production

Project management

Brand and legal alignment

AI-assisted tools

Audience-oriented thinking

Tools

None

Job description

Gen Studio seeks an Associate Creative Director, Copy to lead copy and conceptual thinking across brand, product, and performance marketing campaigns. You will craft messaging and oversee writers, shaping campaigns end-to-end.

You will collaborate with Creative Directors and Art Directors to ensure cohesive concepts, guide production, and champion responsible use of AI tools while maintaining brand integrity and audience focus.