Associate Creative Director, Copy - Lead Campaigns

Gen Digital Inc.; New York (NY); Hybrid; USD 150,000 - 162,000; Full time

Benefits offered by this job

401(k) match

Health insurance options

Disability coverage

Life insurance

Unlimited paid time off

Tuition / education reimbursement

Job summary

Gen Studio in New York is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking for integrated campaigns across Gen’s consumer brands. You will shape ideas from brief to final delivery, partnering with Creative Directors, Art Directors and strategists to maintain brand consistency and impact.

This senior role combines strategic thinking, writing craft and team leadership, with responsibility to guide and develop copywriters and ensure on-brand, audience-focused

Qualifications

• Substantial copywriting and creative concepting experience within an agency, in-house studio or consumer brand environment.
• Experience at Associate Creative Director level or as a senior copy lead with responsibility for creative direction and team development.
• Ability to develop a creative platform from a brief and carry it consistently across channels.
• Portfolio demonstrates both conceptual thinking and finished copy across formats and channels.

Responsibilities

• Lead copy and conceptual development across brand, product and integrated marketing campaigns.
• Develop platforms, messaging frameworks, and channel-specific copy.
• Write and oversee headlines, scripts, social copy, digital advertising and long-/short-form work.
• Translate business and brand objectives into clear creative ideas and messaging.
• Present concepts to senior stakeholders and lead reviews with cross-functional partners.
• Guide work from brief through final delivery and protect core ideas against feedback.

Skills

Copywriting

Creative concepting

Brand messaging

Stakeholder presentation

Team leadership

AI-assisted tools

Writing craft

Campaign platform

Cross-functional collaboration

Editorial craft

Job description

Gen Studio in New York is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking for integrated campaigns across Gen’s consumer brands. You will shape ideas from brief to final delivery, partnering with Creative Directors, Art Directors and strategists to maintain brand consistency and impact.

This senior role combines strategic thinking, writing craft and team leadership, with responsibility to guide and develop copywriters and ensure on-brand, audience-focused