Hybrid Associate Creative Director, Copy — Lead Campaigns

AVG; Northern, New York (KY, NY); Hybrid; USD 150,000 - 162,000; Full time

Benefits offered by this job

401(k) company match

HSA funding

Wellness reimbursement

Home improvement allowance

Tuition reimbursement

Job summary

Gen is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within Gen Studio. The role shapes campaign ideas across Gen’s brands, sets the standard for writing and messaging, and ensures creative work stays connected from brief to customer touchpoints.

This senior role combines strategic thinking, writing craft and team leadership. You will collaborate with Creative Directors, Art Directors, designers and external partners to carry work from brief through final

Qualifications

• Extensive copywriting and concepting experience in agency, in-house, or consumer brands.
• Experience at Associate Creative Director level or as senior copy lead.
• Ability to develop a platform from a brief and carry across channels.
• Portfolio showing concept thinking and finished copy across formats.

Responsibilities

• Lead copy and concept development across brand, product and integrated campaigns.
• Develop campaign platforms, messaging frameworks and channel-specific copy.
• Write and oversee headlines, scripts, social copy and campaign content.
• Translate objectives into clear creative ideas and messaging.
• Partner with Creative Directors and Art Directors to ensure cohesive work.
• Lead creative reviews and provide direction to writers and partners.
• Present concepts to senior stakeholders and defend ideas.
• Guide work from brief through production and final delivery.
• Manage multiple campaigns while maintaining consistency and quality.
• Support copywriters through feedback and day-to-day direction.
• Collaborate with agencies, freelancers and production partners.
• Contribute to testing with different concepts and copy variations.
• Stay current on consumer behavior and AI-assisted creative tools.
• Ensure AI-assisted work meets standards for accuracy and compliance.

Skills

Copywriting

Editorial craft

Campaign development

Messaging frameworks

Creative direction

Senior stakeholder presentation

AI-assisted tools

Brand alignment

Channel integration

Job description

Gen is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within Gen Studio. The role shapes campaign ideas across Gen’s brands, sets the standard for writing and messaging, and ensures creative work stays connected from brief to customer touchpoints.

This senior role combines strategic thinking, writing craft and team leadership. You will collaborate with Creative Directors, Art Directors, designers and external partners to carry work from brief through final