Associate Creative Director - Copy

Gen Digital Inc.; New York (NY); Hybrid; USD 150,000 - 162,000; Full time

Benefits offered by this job

401(k) retirement plan with company 50

HSA funding $500–$1,500 per year

Wellness / fitness reimbursement up to

Sustainable home improvement allowance

Tuition / education reimbursement

Job summary

Gen Studio seeks an Associate Creative Director, Copy to lead copy and conceptual thinking across brand, product, and performance marketing campaigns. You will craft messaging and oversee writers, shaping campaigns end-to-end.

You will collaborate with Creative Directors and Art Directors to ensure cohesive concepts, guide production, and champion responsible use of AI tools while maintaining brand integrity and audience focus.

Qualifications

• Substantial copywriting and creative concepting experience in agency, in-house studio, or consumer brands.
• Experience at Associate Creative Director level or senior copy lead with team development.
• Ability to develop a creative platform from a brief across channels.
• Experience writing across brand, product, advertising, digital, social, and integrated campaigns.
• Comfort presenting work to senior stakeholders.
• Experience directing and reviewing copywriters and creative partners.
• Balance creative ambition with commercial objectives and audience needs.
• Comfort with legal, compliance, and structured review processes.
• Portfolio demonstrating conceptual thinking and finished copy across formats.
• Experience in consumer tech, financial services, cybersecurity a plus.

Responsibilities

• Lead copy and conceptual development across brand, product, and integrated marketing campaigns
• Develop campaign platforms, messaging frameworks, creative territories, and channel-specific copy
• Write and oversee headlines, scripts, social copy, digital advertising, and long- and short-form content
• Translate business, brand, and product objectives into clear creative ideas and messaging
• Partner with Creative Directors and Art Directors to build cohesive concepts across copy, design, motion, and production
• Lead creative reviews and provide clear direction to writers and cross-functional partners
• Present concepts and creative recommendations to senior marketing and business stakeholders
• Protect the core creative idea while incorporating feedback and meeting requirements
• Guide work from brief to production and final delivery
• Manage multiple campaigns and ensure consistency and quality
• Support copywriters through feedback, coaching, and day-to-day direction
• Partner with agencies, freelancers, and production partners as needed
• Contribute to testing by creating different concepts and copy variations
• Stay current on consumer behavior and AI-assisted creative developments

Skills

Copywriting

Campaign framework

Creative concepting

Creative direction

Senior stakeholder comms

Integrated production

Project management

Brand and legal alignment

AI-assisted tools

Audience-oriented thinking

Tools

None

Job description

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking across integrated brand, product, and performance marketing campaigns.

Responsibilities

• Lead copy and conceptual development across brand, product, and integrated marketing campaigns
• Develop campaign platforms, messaging frameworks, creative territories, and channel-specific copy
• Write and oversee headlines, scripts, social copy, digital advertising, and long- and short-form campaign content
• Translate business, brand, and product objectives into clear creative ideas and messaging
• Partner with Creative Directors and Art Directors to build cohesive concepts across copy, design, motion, and production
• Lead creative reviews and provide clear, constructive direction to writers and cross-functional partners
• Present concepts and creative recommendations to senior marketing and business stakeholders
• Protect the core creative idea while incorporating feedback and meeting business, brand, legal, and compliance requirements
• Guide work from initial brief and concept development through production and final delivery
• Manage multiple campaigns and workstreams while maintaining consistency and quality
• Support and develop copywriters through feedback, coaching, and day-to-day creative direction
• Partner with agencies, freelancers, and production partners when additional support is needed
• Contribute to testing and iteration by creating different concepts, messages, and copy variations
• Stay current on consumer behavior, platform changes, creative formats, and developments in AI-assisted creative work
• Use AI-assisted creative tools thoughtfully and responsibly to accelerate research synthesis, explore concepts, develop and test copy variations, and improve workflow efficiency across channels
• Maintain human judgment, originality, and editorial craft in AI-supported work
• Ensure AI-supported work meets standards for accuracy, privacy, brand integrity, intellectual property, legal review, and responsible use of company and customer information

Requirements

• Substantial copywriting and creative concepting experience in an agency, in-house creative studio, or consumer brand environment
• Experience operating at Associate Creative Director level or as a senior copy lead with creative direction and team development responsibilities
• Ability to develop a creative platform from a brief and carry it consistently across channels
• Experience writing across brand, product, advertising, digital, social, and integrated campaigns
• Comfort presenting creative work and recommendations to senior stakeholders
• Experience directing and reviewing work of copywriters and other creative partners
• Ability to balance creative ambition with commercial objectives, audience needs, and delivery requirements
• Comfort working with legal, compliance, and structured review processes
• Experience in consumer technology, financial services, cybersecurity, or another regulated industry is useful but not required
• Portfolio demonstrating conceptual thinking and finished copy across formats and channels

Personal Attributes

• Clear, direct communication when presenting creative ideas and feedback
• Comfort making decisions and giving creative direction
• Collaborative approach with ownership of the work
• Open to challenge, testing, and iteration
• Ability to operate through ambiguity and changing priorities
• Curiosity about new tools, formats, and consumer behaviors
• Focus on both the quality of the idea and the quality of execution

Skills

• Copywriting and editorial craft across long- and short-form content
• Campaign platform and messaging framework development
• Creative concepting and idea development
• Creative direction, critique, and feedback
• Senior stakeholder presentation and communication
• Understanding of how copy, design, motion, and production work together
• Ability to manage competing projects, deadlines, and stakeholder input
• Sound judgment when working with brand, legal, and compliance requirements
• Practical understanding of AI-assisted creative tools and their responsible use
• Ability to connect creative decisions to audience, brand, and business objectives

Benefits

• 401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match
• Health Savings Account (HSA) funding: Gen contributes $500–$1,500 per year depending on coverage tier if you enroll in an HSA-eligible medical plan
• Wellness / fitness reimbursement up to $375 per year for eligible fitness and wellness expenses
• Sustainable home improvement allowance up to $500 per year for approved sustainable home upgrades
• Tuition / education reimbursement up to $5,250 per calendar year for approved, job‑related education

Compensation

• Annual base salary expected: $150,000–$162,000 USD
• Actual compensation may vary based on qualifications, experience, skills, and competencies
• Compensation range noted: $140K

Location

• New York, NY (hybrid)