Associate Creative Director, Copy & Concepts (Hybrid)

Gen; New York (NY); Hybrid; USD 150,000 - 162,000; Full time

Benefits offered by this job

401k match

HSA funding

Wellness reimbursement

Sustainable home improvement allowance

Education reimbursement

Job summary

Gen Studio is seeking an Associate Creative Director, Copy in New York (Hybrid) to lead copy and conceptual thinking within an integrated team. You will shape campaign ideas across Gen’s brands, set standards for writing and ensure messaging stays aligned from brief to final delivery.

You will develop campaign platforms, messaging frameworks, headlines, scripts and copy across digital, social and integrated channels, leading critique and presenting to senior stakeholders with a focus on brand

Qualifications

• Substantial copywriting and creative concepting experience in agency, in-house studio or consumer brand.
• 1
• Experience at Associate Creative Director level or senior copy lead with team development.

Responsibilities

• Lead copy and conceptual development across brand, product and integrated marketing campaigns.
• 2
• Develop campaign platforms, messaging frameworks and channel-specific copy.
• 3
• Write and oversee headlines, scripts, social copy and long-form work.
• 4
• Translate business, brand and product objectives into clear creative ideas.
• 5
• Present concepts to senior marketing and business stakeholders.

Skills

Copywriting

Creative concepting

Campaign platform development

Stakeholder presentation

AI-assisted tools (concepts/tests)

Editorial craft

Team leadership

Education

Bachelor's degree in a relevant field

Tools

AI-assisted creative tools

Job description

Gen Studio is seeking an Associate Creative Director, Copy in New York (Hybrid) to lead copy and conceptual thinking within an integrated team. You will shape campaign ideas across Gen’s brands, set standards for writing and ensure messaging stays aligned from brief to final delivery.

You will develop campaign platforms, messaging frameworks, headlines, scripts and copy across digital, social and integrated channels, leading critique and presenting to senior stakeholders with a focus on brand