Associate Creative Director, Copy — Hybrid NYC

Apply; Northern, New York (KY, NY); Hybrid; USD 150,000 - 162,000; Full time

Benefits offered by this job

401(k) match

Health insurance options

Wellness reimbursement

Home upgrade allowance

Education reimbursement

Job summary

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team. The role will help shape campaign ideas across Gen’s consumer brands, set the standard for writing and messaging, and ensure creative work remains connected from the business brief through every customer touchpoint and final delivery.

This role combines strategic thinking, conceptual development, writing craft and team leadership.

Qualifications

• Portfolio demonstrating conceptual thinking and finished copy across formats.
• Experience leading copy and concepting in agency or in-house environments.
• Experience presenting to senior stakeholders.

Responsibilities

• Lead copy and conceptual development across brand, product and integrated marketing campaigns.
• Develop campaign platforms, messaging frameworks, creative territories and channel-specific copy.
• Write and oversee headlines, scripts, social copy, digital advertising, campaign content and other long- and short-form work.
• Translate business, brand and product objectives into clear creative ideas and messaging.
• Partner with Creative Directors and Art Directors to develop ideas across copy, design, motion and production.
• Lead creative reviews and provide clear, constructive direction to writers and cross-functional partners.
• Present concepts and creative recommendations to senior marketing and business stakeholders.
• Protect the core creative idea while incorporating feedback and meeting requirements.
• Guide work from brief and concept through production and delivery.
• Manage multiple campaigns and workstreams with consistency and quality.
• Support and develop copywriters through feedback and day-to-day direction.
• Partner with agencies, freelancers and production partners as needed.
• Contribute to testing and iteration with multiple concepts and variations.
• Stay current on consumer behavior, platform changes and AI-assisted creative developments.

Skills

Copywriting

Campaign platforms

Creative concepting

Creative direction

Stakeholder presentation

Copy/design/motion integration

Project management

Brand/compliance judgment

AI tools understanding

Audience alignment

Job description

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team. The role will help shape campaign ideas across Gen’s consumer brands, set the standard for writing and messaging, and ensure creative work remains connected from the business brief through every customer touchpoint and final delivery.

This role combines strategic thinking, conceptual development, writing craft and team leadership.