Senior Copy & Concept Lead - Hybrid NY

Socket.dev; New York (NY); Hybrid; USD 150,000 - 162,000; Full time

Benefits offered by this job

401(k) retirement plan with company  

HSA funding

Wellness reimbursement

Sustainable home improvement allowance

Tuition reimbursement

Job summary

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team in New York. You will shape campaign ideas across Gen’s consumer brands, set writing standards, and ensure work stays connected from brief to final delivery across digital, social and integrated channels.

This role combines strategic thinking, writing craft and leadership. You will partner with Creative Directors, Art Directors and stakeholders to present concepts, guide

Qualifications

• Substantial copywriting and creative concepting experience within an agency, in-house studio or consumer brand.
• Experience at Associate Creative Director level or senior copy lead with leadership responsibilities.
• Ability to develop a creative platform from a brief and carry it across channels.
• Experience directing and reviewing copywriters and other creative partners.
• Portfolio showing both conceptual thinking and finished copy across formats and channels.

Responsibilities

• Lead copy and conceptual development across brand, product and integrated campaigns.
• Develop campaign platforms, messaging frameworks and channel-specific copy.
• Write and oversee headlines, scripts and social/digital copy.
• Translate business objectives into clear creative ideas and messaging.
• Partner with senior creatives to ensure cohesive work across copy, design, motion and production.
• Present concepts to senior stakeholders and provide constructive direction.

Skills

Copywriting

Editorial craft

Campaign platforms

Creative concepting

Creative direction

Stakeholder presentation

AI-assisted tools

Brand and compliance

Cross-channel leadership

Audience-first thinking

Job description

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team in New York. You will shape campaign ideas across Gen’s consumer brands, set writing standards, and ensure work stays connected from brief to final delivery across digital, social and integrated channels.

This role combines strategic thinking, writing craft and leadership. You will partner with Creative Directors, Art Directors and stakeholders to present concepts, guide