Lead Brand Designer - Brand Identity & Creative Direction

Neo Group; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

20 paid vacation days per year

Fully-paid birthday off

Legal support for work permit

Wellness activity reimbursements

Medical insurance cost reimbursement

Professional development compensation

Snacks in the office

Corporate events

Job summary

Neo Group is seeking a Lead Brand Designer to shape and evolve visual identities across brands and products. You will set creative direction, develop guidelines, and mentor designers in a dynamic, international team.

In this role you will collaborate with marketing, product, and design stakeholders to maintain a high visual standard, deliver cohesive brand systems, and drive campaigns across channels while supporting business goals.

Qualifications

• 3+ years of brand design or a similar role.
• Strong portfolio demonstrating visual identities and brand systems.
• Solid typography, composition, color theory and visual hierarchy.
• Experience creating, maintaining and implementing brand guidelines.
• Ability to translate business goals into visual solutions.
• Excellent communication and collaboration with stakeholders.
• Experience with performance marketing visuals for campaigns.
• Cross-functional collaboration with motion and 3D teams.
• Experience leading, mentoring, or supporting designers.
• Understanding of marketing funnels and user engagement.

Responsibilities

• Develop and evolve visual identities across brands and products.
• Ensure brand consistency across marketing, SMM, CRM, and product.
• Define, maintain, and promote brand guidelines.
• Lead the visual direction for campaigns and launches.
• Collaborate with stakeholders and cross-functional teams.
• Review outputs and provide constructive feedback.
• Create visuals for brand communications and internal initiatives.
• Mentor designers to strengthen brand-focused approaches.

Skills

Brand design

Portfolio development

Typography

Color theory

Visual hierarchy

Brand guidelines

Strategic thinking

Communication

Cross-functional collaboration

Mentoring

Tools

Figma

Adobe Photoshop

Adobe Illustrator

Job description

Neo Group is seeking a Lead Brand Designer to shape and evolve visual identities across brands and products. You will set creative direction, develop guidelines, and mentor designers in a dynamic, international team.

In this role you will collaborate with marketing, product, and design stakeholders to maintain a high visual standard, deliver cohesive brand systems, and drive campaigns across channels while supporting business goals.