Lead, B2B Marketing Content for SMB Growth

SNAP, Inc.; Palo Alto (CA); On-site; USD 142,000 - 214,000; Full time

Job summary

Snap Inc. is seeking a Lead, SMC Marketing to join its global Small and Medium Customers organization. You will build sales enablement content, on-platform notifications, emails, and web copy to drive revenue growth.

You will align with Revenue, Product Marketing, and Data Science teams, lead a team of designers, web developers, and copywriters, and shape a data‑driven content strategy for global advertisers.

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years experience in building and creating marketing content.
• Experience with data-driven marketing and cross-functional collaboration.

Responsibilities

• Develop and execute messaging and creative strategy for SMC campaigns based on KPIs and customer insights.
• Own and develop content strategy supporting global revenue programs.
• Ideate content initiatives to improve engagement and conversion rates.
• Lead Ads Growth and Data Science teams to test content for high-value advertisers.
• Keep content ahead of industry trends and educate customers on advertising.
• Collaborate with design, web development and copywriting teams to create educational content.
• Propose ideas to elevate external SMC advertiser content across products.

Skills

Data-driven marketing

Sales enablement

Content strategy

Cross-functional collaboration

Education

BS/BA degree

Tools

Google Analytics

Figma

Job description

Snap Inc. is seeking a Lead, SMC Marketing to join its global Small and Medium Customers organization. You will build sales enablement content, on-platform notifications, emails, and web copy to drive revenue growth.

You will align with Revenue, Product Marketing, and Data Science teams, lead a team of designers, web developers, and copywriters, and shape a data‑driven content strategy for global advertisers.