Lead Analytics, Publishing — Live-Game Insights

PlayStation Global; San Mateo (CA); On-site; USD 152,000 - 228,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) matching

Paid time off

Employee discounts for Sony products

Job summary

Sony Interactive Entertainment is seeking a Lead Analyst, Publishing Analytics to guide audience insights, campaign effectiveness, and publishing strategy across PlayStation titles. You will collaborate with Marketing, Publishing, Product, Analytics Engineering, Data & AI, and game teams.

The role emphasizes advanced analytics, marketing measurement, and building scalable data foundations. You will own complex programs, deliver executive-ready dashboards and narratives, and translate data into

Qualifications

• Advanced analytics experience in marketing, publishing, product, or customer analytics.
• Deep knowledge of marketing measurement, MMM, incrementality, attribution, and budget response.
• Experience integrating multi-channel data across paid, owned, earned, social, and product signals.
• Experience with social analytics tools and data sources (Meltwater, Quid, platforms).

Responsibilities

• Lead social listening, sentiment, and creator analytics across PlayStation titles and franchises.
• Develop, validate, and evolve marketing mix models to quantify channel contributions to revenue and engagement.
• Own complex publishing analytics programs and stakeholder relationships for multiple games.
• Create stakeholder-ready narratives and dashboards with actionable recommendations for executives.
• Translate marketing measurement into practical investment guidance for budgeting and campaigns.

Skills

Advanced SQL

Python or R

Marketing measurement

MMM (Marketing Mix Modeling)

Social analytics

Data visualization

Executive storytelling

Stakeholder leadership

Tools

Meltwater

Quid

Looker

Power BI

Tableau

Job description

Sony Interactive Entertainment is seeking a Lead Analyst, Publishing Analytics to guide audience insights, campaign effectiveness, and publishing strategy across PlayStation titles. You will collaborate with Marketing, Publishing, Product, Analytics Engineering, Data & AI, and game teams.

The role emphasizes advanced analytics, marketing measurement, and building scalable data foundations. You will own complex programs, deliver executive-ready dashboards and narratives, and translate data into