Lead Analyst, Publishing Analytics

PlayStation Global; San Mateo (CA); On-site; USD 152,000 - 228,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) matching

Paid time off

Employee discounts for Sony products

Job summary

Sony Interactive Entertainment is seeking a Lead Analyst, Publishing Analytics to guide audience insights, campaign effectiveness, and publishing strategy across PlayStation titles. You will collaborate with Marketing, Publishing, Product, Analytics Engineering, Data & AI, and game teams.

The role emphasizes advanced analytics, marketing measurement, and building scalable data foundations. You will own complex programs, deliver executive-ready dashboards and narratives, and translate data into

Qualifications

• Advanced analytics experience in marketing, publishing, product, or customer analytics.
• Deep knowledge of marketing measurement, MMM, incrementality, attribution, and budget response.
• Experience integrating multi-channel data across paid, owned, earned, social, and product signals.
• Experience with social analytics tools and data sources (Meltwater, Quid, platforms).

Responsibilities

• Lead social listening, sentiment, and creator analytics across PlayStation titles and franchises.
• Develop, validate, and evolve marketing mix models to quantify channel contributions to revenue and engagement.
• Own complex publishing analytics programs and stakeholder relationships for multiple games.
• Create stakeholder-ready narratives and dashboards with actionable recommendations for executives.
• Translate marketing measurement into practical investment guidance for budgeting and campaigns.

Skills

Advanced SQL

Python or R

Marketing measurement

MMM (Marketing Mix Modeling)

Social analytics

Data visualization

Executive storytelling

Stakeholder leadership

Tools

Meltwater

Quid

Looker

Power BI

Tableau

Job description

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

About PlayStation Games and Publishing Analytics

In Games and Publishing Analytics, we partner with PlayStation Studios and global publishing teams to help titles succeed across the full lifecycle. We bring together marketing, audience, social, commercial, and product data to understand performance, evaluate investment, and guide decisions from pre-launch planning through launch and live service.

We’re looking for a Lead Analyst, Publishing Analytics who combines deep marketing-measurement expertise with strong business judgment and a talent for turning fragmented signals into clear, practical guidance. This role will lead high-impact programs across social intelligence, marketing mix modeling, and publishing decision support while helping build the data and analytical practices that allow the work to scale.

What you will be doing

As a Lead Analyst, Publishing Analytics, you’ll work with Marketing, Community, Publishing, Product, Analytics Engineering, Data & AI, and game teams to answer complex questions about audience and player response, campaign effectiveness, marketing strategy, and long-term title and franchise health.

You will:

• Lead social listening, sentiment, and creator analytics across PlayStation titles and franchises, using sources such as Meltwater, Quid, community platforms, influencer and streaming data, and first-party signals to identify shifts in conversation, content performance, and emerging issues around campaigns, releases, and live-service milestones.
• Develop, validate, interpret, and evolve marketing mix models that quantify the contribution of paid, owned, and earned channels to revenue, demand, engagement, and other business outcomes across live-service games.
• Own complex publishing analytics programs and stakeholder relationships for multiple games across the portfolio, clarifying decision needs, setting the analytical approach, managing milestones and risks, and driving work through adoption with a high degree of autonomy.
• Create stakeholder-ready narratives and products that turn complex evidence into concise presentations, dashboards, recommendations, and executive summaries with clear implications and actions.
• Translate marketing measurement into practical investment guidance, using MMM, incrementality, experimentation, and benchmarking to inform strategy, budget allocation, channel planning, campaigns, and future tests.
• Deliver timely recurring and ad hoc decision support for live-service and brand-marketing campaigns, events, content beats, launch windows, publishing performance reviews, franchise programs, and critical business moments.
• Partner with Analytics Engineering and Data & AI teams to build scalable marketing-data foundations and operationalize data pipelines.

What we are looking for

• Advanced applied analytics expertise demonstrated through high-impact work in marketing, publishing, product, commercial, or customer analytics.
• Deep knowledge of marketing measurement, including marketing mix modeling, incrementality, experimental design, attribution, causal reasoning, and budget-response interpretation.
• Experience integrating and interpreting multi-channel marketing data across paid media, owned channels, earned media, social and community, influencer and creator, sales, finance, audience, and product-performance signals.
• Experience with social analytics, ideally using social-listening or influencer-measurement tools and data such as Meltwater, Quid, YouTube, Twitch, Reddit, Steam, reviews, forums, or comparable sources.
• Advanced SQL skills and strong proficiency in Python and/or R for joining complex datasets, statistical modeling, reproducible analysis, validation, and automation.
• Strong consultative stakeholder leadership and autonomous program management across Marketing, Publishing, Product Management, Finance, Production, Data, Engineering, and game teams.
• Excellent data visualization and executive storytelling skills.

Domain Experience

• Experience in games, entertainment, digital media, subscription, or another rapidly evolving live-service business.
• Familiarity with marketing effectiveness, audience development, launches, engagement, monetization, and franchise health.

Bonus Points if You Have

• Experience mentoring analysts, raising analytical rigor, or applying responsible AI-assisted workflows to improve quality and velocity.
• Experience with Looker, Power BI, MicroStrategy, Tableau, or another BI tool with a semantic layer.
• Experience across live service or games with complex progression, economy, combat, content, or social systems.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.

The estimated base pay range for this role is listed below.

$152,100 - $228,100 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

US Voluntary Demographic Question

Voluntary Self-Identification

Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.

Protected Veteran

You are a “protected veteran” under United States law if any of the following apply to you:

• Disabled Veteran: a veteran of the U.S. military who is entitled to compensation (or who would be entitled to compensation if not for the receipt of military retired pay) under the administration of the Secretary of Veterans Affairs and/or a person who was discharged or released from active duty because of a service‑connected disability.
• Recently Separated Veteran: a veteran who has discharged or released from active duty in the U.S. military within the last three years.
• Armed Forces Service Medal Veteran: a veteran who, while serving on active duty in the U.S. military, participated in a U.S. military operation for which an Armed Forces Service Medal was awarded pursuant to Executive Order 12985.

Disability

Under U.S. law, you are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and will not be seen by selecting officials or anyone else involved in making personnel decisions, nor will it be shared with our accommodations team . Completing the form will not negatively impact you in any way, regardless of whether you have self‑identified in the past.