AI Product Marketing Manager — Narrative & Launch Lead

AI Chopping Block; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical/dental/vision

16 weeks parental leave

Remote workspace stipend

401(k) matching

Flexible PTO

Company holidays

Office presence in SF/NYC

Job summary

Vanta is seeking a Product Marketing Manager to own the AI pillar, shaping narrative and positioning end-to-end. You’ll partner with EPD to translate roadmap into market-ready storytelling, while enabling the field and executives with compelling messaging and launch plans.

You will need deep AI fluency, strong storytelling, and the ability to drive launches across the organization, including key events and customer engagements.

Qualifications

• 7+ years in product marketing or PMM leadership.
• Experience building new narrative and positioning from scratch.
• Experience partnering with Product/Engineering leadership.
• Excellent communication and presentation skills to technical and non-technical audiences.
• Plan and execute large product launches with cross-functional teams.

Responsibilities

• Own the AI pillar narrative and roadmap end to end.
• Lead AI messaging for events, keynote support, and customer testimonials.
• Ensure cohesive AI narrative across pillars (Compliance, Risk, Proof).
• Translate technical capability into external-ready narrative with EPD input.
• Develop AI storytelling and positioning for field, analysts, press, and customers.
• Enable field with the AI story, objections handling, and proof points.
• Plan and execute AI product launches from planning to measurement.
• Represent AI narrative in customer-facing and market-facing moments.

Skills

PMM leadership

Storytelling

GTM strategy

Executive comms

Cross-functional

Job description

Vanta is seeking a Product Marketing Manager to own the AI pillar, shaping narrative and positioning end-to-end. You’ll partner with EPD to translate roadmap into market-ready storytelling, while enabling the field and executives with compelling messaging and launch plans.

You will need deep AI fluency, strong storytelling, and the ability to drive launches across the organization, including key events and customer engagements.