Lead, AI-Driven Consumer Insights & Strategy

T-Mobile; Bellevue (WA); On-site; USD 127,000 - 230,000; Full time

Benefits offered by this job

Annual bonus

401(k)

Employee stock grants

Paid time off

Family building benefits

Tuition assistance

Mobile service discounts

Job summary

T-Mobile is seeking a senior insights leader to guide a team that translates consumer understanding into strategic direction for marketing and product leaders. The role merges long-term strategic work with rapid-turn insights and partners with senior stakeholders to drive business impact.

You will lead primary research, manage budgets, and pilot new technologies while developing a high-performing team and embedding insights into planning cycles across the business.

Qualifications

• Bachelor's Degree and 7 years of related work experience or equivalent combination.
• Preferred: Marketing, Psychology, Behavioral Science, Business, Data Analytics or related field.
• 4-7 years Marketing research experience on consumer products (vendor or client side).
• 4-7 years Experimental research design experience and training.

Responsibilities

• Shape the vision and agenda for consumer insights and present to senior leaders.
• Lead primary research blending qualitative depth with quantitative scale; design, analyze and synthesize into actionable recommendations.
• Collaborate with owners and leaders to build the annual research plan and allocate budget.
• Evaluate, pilot, and adopt emerging research technologies and select innovative partners.
• Deliver fast-turn insights through always-on data, AI-assisted analysis and rapid methods.
• Analyze unstructured data and customer interactions to track satisfaction, usage, and behavior over time.
• Lead, coach, and develop a team of research professionals; set high standards for quality and impact.
• Manage vendor relationships and spend; assess make-or-buy options.

Skills

Business Acumen

Executive Influence

Insights Automation

Data Analysis

Market Research

Mixed-Methods Research

Qualitative Research

Quantitative Research

Storytelling

Strategic Thinking

Vendor Management

Coaching and Talent Development

Cross-Functional Collaboration

Education

Bachelor's Degree or equivalent

Job description

T-Mobile is seeking a senior insights leader to guide a team that translates consumer understanding into strategic direction for marketing and product leaders. The role merges long-term strategic work with rapid-turn insights and partners with senior stakeholders to drive business impact.

You will lead primary research, manage budgets, and pilot new technologies while developing a high-performing team and embedding insights into planning cycles across the business.