Senior Consumer Insights Lead — Fast, Data-Driven Decisions
T-Mobile
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Benefits offered by this job
Job summary
T-Mobile is seeking a senior leader for its Insights team to turn consumer understanding into decisions and direction for marketing and product leaders. This role balances long-term strategic work with fast-turn insights, adopting new research technologies and managing a portfolio of partners to maximize impact.
You will lead primary research blending qualitative depth with quantitative scale, shaping annual research plans, and partnering with business leaders to determine where insights dollars
Qualifications
- Business acumen and strategic thinking are essential.
- Ability to develop business cases and build organizational capability.
- Leadership and coaching experience for talent development.
- Experience with emerging research technologies / AI-enabled research.
Responsibilities
- Shape the vision and agenda for consumer insights. Define enduring business questions and present to senior leaders.
- Lead primary research blending qualitative and quantitative methods, delivering actionable recommendations.
- Build annual research plans and allocate budgets; embed insights into planning cycles.
- Pilot emerging research technologies and choose innovative partners; move work in-house where sensible.
- Deliver fast-turn insights to executives using always-on data, AI-assisted analysis, and rapid methods.
- Analyze unstructured data and track satisfaction, usage, and behavior over time.
- Lead and develop a team of research professionals with high standards.
- Manage vendor relationships and spending within budget, assessing build vs. buy options.
- Perform other duties as assigned by business management.
Skills
Education
Tools
Job description
T-Mobile is seeking a senior leader for its Insights team to turn consumer understanding into decisions and direction for marketing and product leaders. This role balances long-term strategic work with fast-turn insights, adopting new research technologies and managing a portfolio of partners to maximize impact.
You will lead primary research blending qualitative depth with quantitative scale, shaping annual research plans, and partnering with business leaders to determine where insights dollars
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