Lead Applied Scientist - ROAS & Ads ML (Remote)

Launch Potato; St. Louis (MO); On-site; USD 175,000 - 200,000; Full time

Job summary

Launch Potato is seeking a hands-on Senior Data Scientist to own the data science engine for a priority vertical, from business problem to deployed models and live ROAS performance. This is a highly technical, end-to-end role deeply immersed in data, modeling, and collaboration with ML engineering partners.

You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. Your primary metric is ROAS and you will drive revenue efficiency and measurable impact across

Qualifications

• Proven experience in digital marketing, performance marketing, or the leadgen industry.
• Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired).
• Strong modeling fundamentals: the ability to build effective models that drive business impact.
• Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud.
• Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling.
• Expert Python and SQL.

Responsibilities

• Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency.
• This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.
• You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time.

Skills

Python

SQL

AWS

Reinforcement Learning

ML modeling

Digital marketing

Lead generation

Adtech algorithms

ROAS optimization

Communication

Stakeholder collaboration

Tools

Looker

Job description

Launch Potato is seeking a hands-on Senior Data Scientist to own the data science engine for a priority vertical, from business problem to deployed models and live ROAS performance. This is a highly technical, end-to-end role deeply immersed in data, modeling, and collaboration with ML engineering partners.

You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. Your primary metric is ROAS and you will drive revenue efficiency and measurable impact across