Lead SMC Marketing: Growth Content & Strategy

Snap Inc.; Seattle (WA); On-site; USD 142,000 - 214,000; Full time

Job summary

Snap Inc. in Seattle, WA seeks a Lead, SMC Marketing to craft messaging and creative strategy for global SMC campaigns.

You will own content strategy, sales enablement materials, on-platform notifications, and email campaigns, collaborating with Revenue, Product Marketing, and Data Science to drive revenue growth. You will lead content creation with design, web development and copywriting teams to educate advertisers, test messaging, and optimize engagement across customer journeys.

Qualifications

• Experience creating marketing content for a global audience with measurable results.
• Ability to translate data into actionable content recommendations for campaigns.
• Familiarity with internal creative design and web development processes.

Responsibilities

• Develop and execute messaging and creative strategy for SMC campaigns based on KPIs and insights.
• Own customer-centric content strategy supporting global revenue programs.
• Ideate content initiatives to improve engagement and conversions.

Skills

Marketing content

Sales enablement

Data-driven decisions

Cross-functional collaboration

Advertising knowledge

Google Analytics

Figma

Education

BS/BA degree

Tools

Google Analytics

Figma

Job description

Snap Inc. in Seattle, WA seeks a Lead, SMC Marketing to craft messaging and creative strategy for global SMC campaigns.

You will own content strategy, sales enablement materials, on-platform notifications, and email campaigns, collaborating with Revenue, Product Marketing, and Data Science to drive revenue growth. You will lead content creation with design, web development and copywriting teams to educate advertisers, test messaging, and optimize engagement across customer journeys.