Launch-Driven Creative Strategist

First Media; Oregon; Hybrid; USD 70,000 - 120,000; Full time

Job summary

First Media is seeking an experienced Creative Strategist to turn research and consumer insights into compelling advertising concepts and scripts that drive customer acquisition.

You'll identify audience segments, develop creative angles, and build initial testing strategies. Work closely with production and media teams to take concepts from research through to launch and optimization.

Qualifications

• Ability to translate consumer insights into distinct messaging angles and creative strategies.
• Experience creating direct-response concepts, hooks and scripts.
• Strong research skills to identify audience segments and motivations.
• Ability to develop testing strategies and interpret early campaign results.

Responsibilities

• Lead launch research for new clients and products, identifying opportunities.
• Translate insights into messaging angles and testing strategies for different audiences.
• Write direct-response scripts and concepts for paid social ads.
• Collaborate with production and marketing teams to guide creative execution.

Skills

Creative strategy

Direct response copywriting

Audience research

Performance marketing

Campaign testing

Tools

Meta Ads

Adobe Creative Suite

Job description

First Media is seeking an experienced Creative Strategist to turn research and consumer insights into compelling advertising concepts and scripts that drive customer acquisition.

You'll identify audience segments, develop creative angles, and build initial testing strategies. Work closely with production and media teams to take concepts from research through to launch and optimization.