Performance-Driven Creative Strategist

Acentecom; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Acentecom is seeking a Creative Strategist who turns audience insights and performance data into scalable creative strategies for direct-response campaigns.

You’ll own concept development, testing, and optimization across paid social, partnering with media, CRO, copy, video, and creative production teams. The role requires hands-on analysis, curiosity, and the ability to translate results into actionable recommendations that drive growth.

Qualifications

• Experience in direct-response marketing and understanding of consumer behavior.
• Proven ability to translate insights into creative opportunities.
• Hands-on experience with paid social platforms.
• Background in e-commerce, preferably DTC.
• Experience building testing frameworks.
• Strong analytical skills with performance metrics.

Responsibilities

• Develop audience insights and translate them into creative opportunities.
• Build and evolve a pipeline of concepts, hooks, and messaging.
• Analyze creative performance across paid social and identify tests.
• Create structured testing frameworks for creative elements.
• Identify and scale winning patterns and new hypotheses.
• Collaborate with Media Buying, CRO, Copywriting, Video Editing, and Creative teams.
• Guide Video Editors with strategic direction and feedback.
• Turn results and market trends into clear recommendations.

Skills

Direct-response

Customer psychology

Paid social

E-commerce

Creative strategy

Performance marketing

Analytics

Meta Ads Manager

Team collaboration

Tools

Meta Ads Manager

Triple Whale

Job description

Acentecom is seeking a Creative Strategist who turns audience insights and performance data into scalable creative strategies for direct-response campaigns.

You’ll own concept development, testing, and optimization across paid social, partnering with media, CRO, copy, video, and creative production teams. The role requires hands-on analysis, curiosity, and the ability to translate results into actionable recommendations that drive growth.