LATAM Global Marketing Lead | Hybrid | Budget & Branding

ABB; Cary (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

ABB, a leader in Smart Buildings, seeks a Market Development Manager to define and execute marketing strategy for LATAM. You will lead the Marketing team, coordinate global branding efforts, and ensure regional alignment with global product strategy and budget.

Hybrid work model with remote possibilities based on location. You will manage regional campaigns, develop technical collateral, and support NPIs and labeling decisions while driving profitable growth and customer satisfaction across the

Qualifications

• Eight years of experience in the low voltage electrical distribution industry.
• Experience in product management, product or segment marketing, or sales.
• Fluent in English and Spanish; strong communication skills.

Responsibilities

• Define and implement the marketing strategy for the assigned area (region/division/markets).
• Lead, develop, and coach the Marketing team daily.
• Design and manage the marketing action plan to meet qualitative and quantitative targets profitably and with high customer satisfaction.
• Create, plan, and implement global marketing and branding strategies for the ED NEMA Business Line following the division's strategy and budget.
• Collaborate on region marketing initiatives to ensure targets are met and support portfolio branding, NPIs, and labeling decisions.
• Maintain alignment between LATAM local sales organizations and global product strategy, including collateral and product notes.

Skills

Marketing management

Product marketing

Sales coordination

Electrical distribution market

Team leadership

Strategic planning

Budget management

English & Spanish proficiency

Education

Bachelor of Science in electrical or mechanical engineering

Marketing degree or certification

Job description

ABB, a leader in Smart Buildings, seeks a Market Development Manager to define and execute marketing strategy for LATAM. You will lead the Marketing team, coordinate global branding efforts, and ensure regional alignment with global product strategy and budget.

Hybrid work model with remote possibilities based on location. You will manage regional campaigns, develop technical collateral, and support NPIs and labeling decisions while driving profitable growth and customer satisfaction across the