Global Marketing Manager

USTBC ABB Installation Products Inc.; United States; Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Remote-based on location

Job summary

ABB Smart Buildings seeks a Marketing leader to shape and execute the LATAM NEMA ED marketing strategy. You will guide a marketing team, develop campaigns, and align regional efforts with global plans to drive growth and customer satisfaction.

The role requires deep experience in electrical distribution marketing, English and Spanish fluency, and a collaborative, data‑driven approach. Hybrid work is available based on location.

Qualifications

• Eight years of experience in the low voltage electrical distribution industry.
• Experience with product management, product or segment marketing, or sales.
• Fluent in English and Spanish for cross‑regional collaboration.

Responsibilities

• Define and implement the global marketing strategy for the LATAM ED NEMA line.
• Lead and coach the marketing team to meet qualitative and quantitative targets.
• Design and manage marketing action plans, campaigns, and budgets.
• Coordinate with global and regional teams on branding, launches, and collateral.

Skills

Product management

Marketing strategy

Campaign management

Bilingual English/Spanish

Education

Bachelor's in Electrical or Mechanical Engineering

Marketing degree or certification

Job description

At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to: Market Development Manager

Your role and responsibilities

In this role, you will have the opportunity to define and implement the marketing strategy in the assigned area (business area, division, and markets). Each day, you will lead, develop, and coach the Marketing team. You will also showcase your skills by designing and managing the marketing action plan to meet the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction.

The work model for the role is: hybrid, but will consider remote based on location

This role is contributing to the Smart Buildings - Electrical Distribution NEMA business line in Latin America. Main stakeholders are global marketing team and local sales and marketing teams.

You will be mainly accountable for:

• Creating, planning, and implementing the global marketing and branding strategies for the ED NEMA Business Line in accordance with the Division's marketing and sales strategy and budget
• Supporting the Business Line's profitable growth by collaborating on region marketing initiatives to ensure these targets are met
• Completing the tail activities around the brand transition strategy and be the point of contact for GE. Supporting the portfolio's naming and trademarking strategy and act as our portfolio's branding and naming specialist to guide our product management and retail teams with NPIs and labeling decisions
• Ensuring LATAM's local sales organizations are in sync with the global product strategy: development and maintenance of technical collateral including user manuals, life cycle management announcements, product notes, etc.; global or regional launch events; catalog updates
• Estimates, co-owns with global comms, and executes the business line's marketing budget for the region
• Defining quality metrics for global marketing initiatives and establish clear dashboards or other reporting where appropriate.

Our team dynamics

You will join a capable team, where you will be able to thrive.

Qualifications for the role

• You are experienced with product management, product or segment marketing, sales, or related fields and the electrical distribution market
• You have eight (8) years of experience in low voltage electrical distribution industry
• You are highly engaged in and innovative around new products introductions, customer awareness and demand, and marketing campaign management
• Bachelor of Science degree in electrical or mechanical engineering or similar is preferred. Marketing degree or certification is also preferred.
• You are fluent and comfortable communicating in both English and Spanish

More about us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?