Global Marketing Manager

ABB; Cary (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

ABB, a leader in Smart Buildings, seeks a Market Development Manager to define and execute marketing strategy for LATAM. You will lead the Marketing team, coordinate global branding efforts, and ensure regional alignment with global product strategy and budget.

Hybrid work model with remote possibilities based on location. You will manage regional campaigns, develop technical collateral, and support NPIs and labeling decisions while driving profitable growth and customer satisfaction across the

Qualifications

• Eight years of experience in the low voltage electrical distribution industry.
• Experience in product management, product or segment marketing, or sales.
• Fluent in English and Spanish; strong communication skills.

Responsibilities

• Define and implement the marketing strategy for the assigned area (region/division/markets).
• Lead, develop, and coach the Marketing team daily.
• Design and manage the marketing action plan to meet qualitative and quantitative targets profitably and with high customer satisfaction.
• Create, plan, and implement global marketing and branding strategies for the ED NEMA Business Line following the division's strategy and budget.
• Collaborate on region marketing initiatives to ensure targets are met and support portfolio branding, NPIs, and labeling decisions.
• Maintain alignment between LATAM local sales organizations and global product strategy, including collateral and product notes.

Skills

Marketing management

Product marketing

Sales coordination

Electrical distribution market

Team leadership

Strategic planning

Budget management

English & Spanish proficiency

Education

Bachelor of Science in electrical or mechanical engineering

Marketing degree or certification

Job description

At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Market Development Manager

Your Role And Responsibilities

In this role, you will have the opportunity to define and implement the marketing strategy in the assigned area (business area, division, and markets). Each day, you will lead, develop, and coach the Marketing team. You will also showcase your skills by designing and managing the marketing action plan to meet the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction.

The work model for the role is: hybrid, but will consider remote based on location

This role is contributing to the Smart Buildings - Electrical Distribution NEMA business line in Latin America. Main stakeholders are global marketing team and local sales and marketing teams.

• Creating, planning, and implementing the global marketing and branding strategies for the ED NEMA Business Line in accordance with the Division's marketing and sales strategy and budget
• Supporting the Business Line's profitable growth by collaborating on region marketing initiatives to ensure these targets are met
• Completing the tail activities around the brand transition strategy and be the point of contact for GE. Supporting the portfolio's naming and trademarking strategy and act as our portfolio's branding and naming specialist to guide our product management and retail teams with NPIs and labeling decisions
• Ensuring LATAM's local sales organizations are in sync with the global product strategy: development and maintenance of technical collateral including user manuals, life cycle management announcements, product notes, etc.; global or regional launch events; catalog updates
• Estimates, co-owns with global comms, and executes the business line's marketing budget for the region
• Defining quality metrics for global marketing initiatives and establish clear dashboards or other reporting where appropriate.

Our team dynamics

You will join a capable team, where you will be able to thrive.

Qualifications For The Role

• You are experienced with product management, product or segment marketing, sales, or related fields and the electrical distribution market
• You have eight (8) years of experience in low voltage electrical distribution industry
• You are highly engaged in and innovative around new products introductions, customer awareness and demand, and marketing campaign management
• Bachelor of Science degree in electrical or mechanical engineering or similar is preferred. Marketing degree or certification is also preferred.
• You are fluent and comfortable communicating in both English and Spanish

More About Us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.