LATAM Field Marketing Manager: ABM & Demand Gen

Teradata; Topeka (KS); Presencial; USD 112.000 - 168.000; Jornada completa

Descripción de la vacante

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibilities across the USA and Canada. The role drives demand generation and ABM programs to accelerate sales and build pipeline, partnering with LATAM go-to-market teams and regional sales leadership.

You will execute regional programs, adapt content for Spanish and Portuguese markets, and manage events and campaigns end-to-end while collaborating with channel partners and marketing colleagues globally.

Formación

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, with focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.

Responsabilidades

• Drive demand generation activity across LATAM through digital programs, events, partner marketing, and content syndication with clear pipeline targets.
• Coordinate asset delivery into ABM and marketing automation platforms, ensuring account-level targeting.
• Collaborate with regional sales and SDR teams to align marketing with pipeline goals and create enablement materials.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets across the region.
• Design and execute ABM programs for named and cluster accounts with content activation and multi-touch sequences.

Conocimientos

Field marketing

Demand generation

ABM

Sales enablement

Educación

Bachelor's degree

Herramientas

Salesforce

Eloqua

Influ2

Descripción del empleo

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibilities across the USA and Canada. The role drives demand generation and ABM programs to accelerate sales and build pipeline, partnering with LATAM go-to-market teams and regional sales leadership.

You will execute regional programs, adapt content for Spanish and Portuguese markets, and manage events and campaigns end-to-end while collaborating with channel partners and marketing colleagues globally.