LATAM Field Marketing Manager: ABM & Demand Gen

Teradata; Dover (DE); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager for Field Marketing focused on LATAM with responsibilities for supporting North American markets. This hands-on role will drive ABM and demand generation programs to accelerate the sales cycle and strengthen customer preference for Teradata solutions.

You will partner with LATAM sales teams, SDRs, and regional leaders to tailor campaigns for Spanish- and Portuguese-speaking markets, manage regional events end-to-end, and travel as needed to maximize impact across

Qualifications

• Bachelor's degree in a related field.
• 5–8 years of experience in B2B marketing with a focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America; experience with LATAM markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills and experience managing events.

Responsibilities

• Drive demand generation activity across the region with digital programs, field events, partner marketing, and content syndication, with pipeline ownership.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms.
• Collaborate with regional sales leadership and SDRs to align activity to pipeline goals and develop enablement materials.
• Enable localized campaigns and messaging for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs across the region, including account-based content activation and multi-touch sequences.
• Plan and manage regional field and virtual events end-to-end, including tools like Cvent.
• Provide social media support and coordinate regional marketing calendar and budget.
• Analyze full-funnel performance and adjust programs to improve conversion.

Skills

ABM

Demand generation

Field marketing

Marketing automation

Content syndication

Salesforce

CRM reporting

B2B marketing

Education

Bachelor's degree

Tools

Influ2

Eloqua

Job description

Teradata is seeking a Manager for Field Marketing focused on LATAM with responsibilities for supporting North American markets. This hands-on role will drive ABM and demand generation programs to accelerate the sales cycle and strengthen customer preference for Teradata solutions.

You will partner with LATAM sales teams, SDRs, and regional leaders to tailor campaigns for Spanish- and Portuguese-speaking markets, manage regional events end-to-end, and travel as needed to maximize impact across