Junior User Acquisition Manager

Ruby Labs Ltd; Georgia (VT); Remote; USD 50,000 - 70,000; Full time

Job summary

A digital wellness company is seeking a Junior User Acquisition Manager to help drive subscriptions through effective campaign management and analysis across various digital platforms. The role offers the opportunity to work with leading advertising technologies and engage in cross-functional collaboration to optimize user acquisition strategies. Ideal candidates will have strong analytical skills, be detail-oriented, and eager to learn within a dynamic marketing environment.

Benefits

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Agreement

Qualifications

• 1+ years of experience in Digital Marketing or User Acquisition.
• Hands-on experience with at least 1 major advertising platform.

Responsibilities

• Manage and optimize advertising campaigns, primarily on Meta.
• Conduct in-depth analysis of campaign performance metrics.
• Collaborate with the creative team to brief and review ad creatives.

Skills

Analytical skills

Problem-solving

Communication

Job description

About us

At Hint, we revolutionize the way people engage with astrology by combining cutting-edge NASA data with personalized guidance from professional astrologers. Our app offers hyper-personalized insights, 1-on-1 consultations, and detailed astrological charts, helping users navigate their lives with greater awareness and confidence. We are committed to delivering a fun and friendly user experience while empowering our community to lead happier and healthier lives. Join us and be a part of the future of digital astrology.

About the role

We are seeking a Junior User Acquisition Manager to join our growing team and help drive subscriptions through web funnels within a single project. The ideal candidate should have experience with at least one advertising platform (Meta, Google Ads, TikTok, Snapchat, X, etc.). The core focus of this role will be managing and optimizing campaigns within the Meta ecosystem. While not a primary responsibility, exploring and testing new advertising channels may be part of the role depending on team priorities and candidate interest.

Key Responsibilities

1. Campaign Management:

   • Manage and optimize advertising campaigns, primarily on Meta.

   • Learn new advertising platforms and implement best practices as needed.

   • Monitor campaign performance and make data-driven optimizations.

   • Assist in budget allocation and management.

2. Creative Testing & Collaboration:

   • Collaborate with the creative team to brief, review, and iterate on ad creatives, including active participation in brainstorming meetings.

   • Test various creative formats, messages, and angles to identify top performers.

   • Analyze the performance of creatives and provide structured feedback to guide production.

   • Conduct competitive analysis to identify creative trends and winning strategies in the market.

3. Data Analysis and Insights:

   • Conduct in-depth analysis of campaign performance metrics.

   • Collaborate closely with the data team to leverage reports and data tools.

   • Use data-driven insights to inform tactical decisions and campaign adjustments.

4. Campaign Structure and Optimization:

   • Design and implement optimal campaign structures.

   • Continuously test and refine ad creatives, targeting, and bidding strategies.

   • Conduct A/B testing to improve campaign performance and identify scaling opportunities.

5. Market Research:

   • Stay up to date on trends in the Paid Social landscape, particularly on Facebook and Instagram.

   • Monitor competitor activity, ad formats, and industry benchmarks.

   • Identify new opportunities and best practices in performance marketing.

6. Cross-functional Collaboration:

   • Partner with the data team to leverage insights and improve decision-making.

   • Collaborate with creative producers to ensure ad creatives align with performance goals.

   • Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts.

Qualifications

1. Experience:

• 1+ years of experience in Digital Marketing or User Acquisition.

• Hands-on experience with at least 1 major advertising platform (e.g., Meta, Google, TikTok, Snapchat).

• Experience with performance marketing and campaign optimization.

1. Technical Skills:

• Strong analytical skills and data-driven mindset.

• Proficiency in Excel and basic data analysis.

• Understanding of marketing metrics and KPIs.

• Familiarity with marketing analytics tools.

1. Personal Qualities:

• Eager to learn new platforms and technologies.

• Detail-oriented and organized.

• Strong problem-solving abilities.

• Excellent communication skills.

• Self-motivated and proactive.

1. Personal Attributes:

• Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts.

• Strong problem-solving and decision-making capabilities.

• Adaptable and quick to learn in a dynamic digital landscape.

Nice to have

• Experience with Meta ads.

Location

Hint operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (90 minutes)

• Final Interview (60 minutes)

Life at Hint

By joining Hint, you’ll become part of a team that picks each other up, collaborates daily, and works hard, fast, and intelligently because they’re motivated and passionate about being the best in the industry. We thrive on innovation, push the boundaries, and are proud of our work!

At Hint, we foster a culture of creativity and continuous learning, where everyone's ideas are valued. We believe in maintaining a healthy work-life balance, supporting each other's growth, and celebrating our successes together.

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