Junior Digital Media Planner: Launch & Optimize Campaigns

Zimmerman Advertising; Fort Lauderdale (FL); On-site; USD 42,000 - 54,000; Full time

Job summary

Zimmerman Advertising in Fort Lauderdale, FL seeks a Jr. Media Planner to collaborate with the media planning team, digital media group and account service staff. The role involves creating digital media ideas, negotiating with vendors, and tracking campaigns to meet client objectives.

The position emphasizes hands-on involvement in online media buys, performance reporting and staying ahead of industry trends within a full-time capacity in a dynamic agency setting.

Qualifications

• Bachelor’s degree in related field or equivalent work experience.
• Effective writing skills.
• Basic knowledge of interactive media concepts and methodologies.
• MS Office: Internet Explorer, Excel, Word and PowerPoint.
• Presentation skills and experience are highly desirable.
• Familiarity with media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons.
• Third-party ad serving, tracking and reporting expertise (e.g., Double-click).
• Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable.
• Employed at or intern role at full-service agency is highly desirable.

Responsibilities

• Conceive and deliver innovative, well-targeted digital marketing solutions across a variety of digital media.
• Work with media vendors and negotiate rates.
• Maintain status reports on all interactive media initiatives.
• Assist in the development, negotiation, implementation, tracking, reporting and optimization of online media buys.
• Analyze reports with the Digital media team and media planning team to recommend optimizations.
• Complete proposals, purchase and implementation of the developed plan (RFPs, insertion orders, follow up on signatures).
• Review vendor media kits, provide POVs and maintain vendor database.
• Communicate day-to-day digital media needs to the account service team and traffic teams.
• Assist with competitive reporting projects and site/network rankers for campaigns.
• Stay abreast of emerging trends and communicate new media recommendations.
• Read and share research articles weekly.
• Ensure proper tagging of campaigns for reporting.
• Maintain campaign timelines relating to media deliverables.
• Support mobile, SEO, SEM, Social and local elements in the overall plan.
• Process invoices and maintain finance charts to ensure vendors are paid on time.

Skills

Effective writing

Presentation skills

Basic knowledge of interactive media

Education

Bachelor’s degree or equivalent

Tools

Excel

Word

PowerPoint

Internet Explorer

Job description

Zimmerman Advertising in Fort Lauderdale, FL seeks a Jr. Media Planner to collaborate with the media planning team, digital media group and account service staff. The role involves creating digital media ideas, negotiating with vendors, and tracking campaigns to meet client objectives.

The position emphasizes hands-on involvement in online media buys, performance reporting and staying ahead of industry trends within a full-time capacity in a dynamic agency setting.