Strategic Media Planning Director

Zimmerman Advertising

Fort Lauderdale (FL)

On-site

USD 120,000 - 160,000

Full time

3 days ago

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Job summary

Zimmerman Advertising is seeking a Media Planning Director in Fort Lauderdale to lead the development, execution, and optimization of integrated media plans for multiple clients. You will oversee budgets, schedules, and negotiations while steering a team of planners to deliver measurable results.

You will present plans to client executives, build strong relationships with partners, and develop POVs to respond to client needs.

Qualifications

Bachelor’s degree in related field or equivalent experience.
6–8+ years media planning experience within an Advertising/Marketing Agency.
Supervisory or managerial experience.
Experience across major media channels; both traditional and digital.
Proven ability to develop high quality media strategies that drove results.
Experience negotiating short and long-term contracts with vendors.

Responsibilities

Learns all phases of the clients’ marketing objectives.
Manages development, implementation and optimization of integrated media plans, strategies and tactics.
Oversees preparation and presents media plans, including objectives, strategy, rationale, and backup materials.
Makes presentations directly to client senior executives and client team members.
Supervises execution of media plans, budgets, schedules, contracts, and supporting materials.
Trains and supervises planners and assistants in all media channels.
Monitors active buys and ensures adherence to guidelines.
Delivers periodic campaign performance reporting to clients.
Builds relationships with internal and external partners to drive media solutions.