Junior CRO - Data-Driven Growth for Digital Products

Briefs Finance; Detroit (MI); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Early member of a fast-growing team

Direct impact on product and business

Opportunity for greater financial growth

Job summary

A financial technology startup in Detroit is seeking a Junior Conversion Rate Optimizer (CRO) to enhance their marketing initiatives. You will implement A/B tests, build landing pages, and analyze performance data as part of a dynamic team. Ideal candidates should have 2+ years in digital marketing, proficiency with Google Analytics, and a basic understanding of HTML/CSS. This role offers full-time employment with a chance to grow alongside the company.

Qualifications

• 2+ years of experience in digital marketing, marketing analytics, CRO, or related field.
• Proficiency with Google Analytics or similar analytics platforms.
• Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.).
• Basic understanding of HTML, CSS.
• Strong Excel/Google Sheets skills for data analysis.

Responsibilities

• Implement A/B tests and multivariate experiments.
• Build and update landing pages using website builders.
• Set up analytics tracking and conversion goals.
• Create performance dashboards and reports.
• Conduct quantitative analysis on user behavior data.

Skills

Digital marketing experience

Marketing analytics

A/B testing expertise

HTML/CSS basics

Strong analytical skills

Data visualization

Detail-oriented

Self-starter

Strong communication

Education

2+ years in a related field

Tools

Google Analytics

Optimizely

VWO

Excel/Google Sheets

Job description

A financial technology startup in Detroit is seeking a Junior Conversion Rate Optimizer (CRO) to enhance their marketing initiatives. You will implement A/B tests, build landing pages, and analyze performance data as part of a dynamic team. Ideal candidates should have 2+ years in digital marketing, proficiency with Google Analytics, and a basic understanding of HTML/CSS. This role offers full-time employment with a chance to grow alongside the company.