Junior Conversion Rate Optimizer (CRO)

Briefs Finance; Detroit (MI); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Early member of a fast-growing team

Direct impact on product and business

Opportunity for greater financial growth

Job summary

A financial technology startup in Detroit is seeking a Junior Conversion Rate Optimizer (CRO) to enhance their marketing initiatives. You will implement A/B tests, build landing pages, and analyze performance data as part of a dynamic team. Ideal candidates should have 2+ years in digital marketing, proficiency with Google Analytics, and a basic understanding of HTML/CSS. This role offers full-time employment with a chance to grow alongside the company.

Qualifications

• 2+ years of experience in digital marketing, marketing analytics, CRO, or related field.
• Proficiency with Google Analytics or similar analytics platforms.
• Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.).
• Basic understanding of HTML, CSS.
• Strong Excel/Google Sheets skills for data analysis.

Responsibilities

• Implement A/B tests and multivariate experiments.
• Build and update landing pages using website builders.
• Set up analytics tracking and conversion goals.
• Create performance dashboards and reports.
• Conduct quantitative analysis on user behavior data.

Skills

Digital marketing experience

Marketing analytics

A/B testing expertise

HTML/CSS basics

Strong analytical skills

Data visualization

Detail-oriented

Self-starter

Strong communication

Education

2+ years in a related field

Tools

Google Analytics

Optimizely

VWO

Excel/Google Sheets

Job description

Briefs Finance is a financial technology startup on a mission to help 1.3 billion people be better with money. We are democratizing investing research through our software, newsletters, and education.

We're looking for a full‑time Junior Conversion Rate Optimizer (CRO) who is excited to join our team of money nerds. Your job will execute our conversion optimization and testing strategy under senior marketing leadership, implementing A/B tests, building landing pages, analyzing performance data, and maintaining our analytics infrastructure.

Responsibilities

• Implement A/B tests and multivariate experiments using platforms like Optimizely, VWO, or Google Optimize based on the testing roadmap
• Build and update landing pages, forms, and on‑site experiences using website builders, CMS, or basic HTML/CSS
• Set up and maintain analytics tracking, conversion goals, and event tracking in Google Analytics and other platforms
• Create and maintain performance dashboards and reports for key marketing metrics
• Conduct quantitative analysis on user behavior data to identify trends and opportunities
• Pull data from multiple sources (analytics platforms, ad platforms, CRM) for analysis and reporting
• Document test results, maintain experiment logs, and organize insights for team reference
• Assist with qualitative research including heatmap analysis, session recordings, and user feedback review
• Support the creative team by providing data‑backed insights on messaging and angles performing
• Monitor site performance, conversion funnels, and flag technical issues or anomalies

Video Requirements

• Record a video (max 3 minutes) explaining why you’d make a great Junior CRO at Briefs Finance
• Upload to Google Drive, Dropbox, or unlisted YouTube
• Email the video URL to [e-mail] with subject “Junior CRO - Video Submission”
• Video can be a simple cell‑phone video; quality is not a concern

Required Qualifications

• 2+ years of experience in digital marketing, marketing analytics, CRO, or related field
• Proficiency with Google Analytics or similar analytics platforms
• Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.)
• Basic understanding of HTML, CSS, and ability to make simple website edits
• Strong Excel/Google Sheets skills for data analysis and reporting
• Comfort working with data visualization tools and creating dashboards
• Detail‑oriented with strong organizational and documentation skills
• Ability to translate testing strategies into tactical implementation
• Self‑starter who can work independently with clear direction
• Strong communication skills to present findings and ask clarifying questions

Preferred Qualifications

• Experience with landing page builders (Unbounce, Instapage, Webflow, etc.)
• Knowledge of SQL for data analysis
• Experience with qualitative research tools (Hotjar, FullStory, UserTesting)
• Understanding of statistical significance and experimental design
• Background in e-commerce or SaaS environments
• Exposure to marketing automation platforms (HubSpot, Marketo, etc.)

Benefits

• Early member of a fast‑growing team
• Direct impact on product and business
• Opportunity for greater financial growth

Job Type: Full‑time

Application Questions

• Did you submit a video to complete your application? Please see the job description.
• On a scale of 1–10, how comfortable are you with improving conversion rates on digital products?
• Why do you want to work as a Junior CRO?
• Are you excited to work in‑person at our Detroit office?
• Do you have experience working in digital marketing?

We are located at Detroit, MI 48226. Relocation is required before starting work.