AI-Driven Content & Employer Brand Leader

DraftKings Inc.; Boston (MA); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

DraftKings is seeking a Manager, Content & Creative on the Recruitment Marketing Team to shape employer brand storytelling across DraftKings Life channels, including social, careers site, and email. This player-coach role blends editorial instincts with creative leadership and a data-informed approach to content.

You will lead and develop a talented team while setting strategy, directing writing, editing, and campaigns, and ensuring global consistency with local market adaptation.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of content marketing, employer brand, or related field, including 3+ years of people leadership.
• Exceptional writing and editing skills with a proven storytelling portfolio.
• Player-coach mindset; able to lead and stay close to the work.
• Experience leading content across video, social, campaigns, web, and long-form editorial.
• Data-informed approach linking creative performance to business outcomes.
• Strong AI fluency; using AI tools to enhance content development and discoverability.

Responsabilités

• Own content and editorial strategy, translating employer brand and hiring priorities into a focused roadmap and calendar.
• Set high creative and editorial bar across copy, video, graphics, social, and campaigns, while remaining hands-on when needed.
• Build an integrated content engine across organic social, paid media, careers site, and email with performance insights.
• Develop global content strategies and adapt storytelling to local market needs.
• Define strategy and vision for DraftKings Life and empower the team to execute.
• Lead and develop a high-performing content team through coaching and feedback.
• Oversee content intake and prioritization, coordinating with internal teams to drive high-impact work.
• Use content performance, recruiting outcomes, AI, and trends to inform decisions.

Connaissances

Content strategy

Editorial leadership

Writing & editing

AI fluency

Cross-functional collaboration

People leadership

Data-driven decision making

Storytelling across channels

Formation

Bachelor's degree in Marketing/Communications/related field

Description du poste

DraftKings is seeking a Manager, Content & Creative on the Recruitment Marketing Team to shape employer brand storytelling across DraftKings Life channels, including social, careers site, and email. This player-coach role blends editorial instincts with creative leadership and a data-informed approach to content.

You will lead and develop a talented team while setting strategy, directing writing, editing, and campaigns, and ensuring global consistency with local market adaptation.