IoT Product Marketing Leader - GTM & Growth

Impinj; San Diego, Seattle (CA, WA); On-site; USD 148,000 - 222,000; Full time

Job summary

Impinj seeks a Senior Staff Product Marketing Manager to lead the go-to-market strategy for its IoT solutions and services. You will drive messaging, positioning, and launches in collaboration with marketing, sales, and product teams.

The role requires deep technical and market understanding of wireless IoT technologies and SaaS products, with a track record of accelerating adoption and revenue growth. Located in Seattle, WA or San Diego, CA.

Qualifications

• 12+ years of product marketing, technical marketing, business development, and product management in the semiconductor or wireless technology sector.
• Bachelor’s degree in engineering, technology, or related field.
• Ability to quickly understand and apply emerging technologies to business strategy.
• Strong technical expertise combined with business acumen and strategic thinking.
• Demonstrated success collaborating across teams to drive execution for complex, technical products in a partner ecosystem.
• Critical thinking and problem-solving skills to navigate sophisticated market dynamics.
• Proven experience in delivering impactful messaging, positioning, and marketing collateral.
• Excellent communication, presentation, and influencing skills across internal teams and external stakeholders.
• Willingness to travel up to 20%, including some international travel.

Responsibilities

• Own the strategy and execution of product marketing initiatives that drive adoption and revenue growth, including go-to-market planning, messaging and positioning, and product launches.
• Create compelling product positioning, messaging, and content that clearly communicates the value of our Impinj solutions and services to technical and business audiences in the wireless, telecom, and IoT sectors
• Plan and execute product and solution launches in collaboration with corporate marketing, sales, and product teams, ensuring alignment with business objectives
• Work closely with product management, sales, market development, and corporate marketing to develop and evolve the go-to-market strategy to increase Impinj revenue, market share, and return-on-investment
• Collaborate with our product management and product application teams to develop technical marketing content, webinars, and product training materials
• Support internal enablement by training sales and customer-facing teams on product and solution messaging and positioning

Skills

12+ years

Wireless tech

SaaS go-to-market

Technical marketing

Education

Bachelor’s degree in engineering or related field

Job description

Impinj seeks a Senior Staff Product Marketing Manager to lead the go-to-market strategy for its IoT solutions and services. You will drive messaging, positioning, and launches in collaboration with marketing, sales, and product teams.

The role requires deep technical and market understanding of wireless IoT technologies and SaaS products, with a track record of accelerating adoption and revenue growth. Located in Seattle, WA or San Diego, CA.