Staff PR & Communications Strategist — B2B Tech

Impinj, Inc.; Oregon; Hybrid; USD 131,000 - 197,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with company match

Stock options

Annual bonus

Job summary

Impinj, Inc. is seeking a Staff Public Relations & Communications Manager to shape how we connect with media, analysts, and external audiences, turning complex technology into compelling stories.

This role is hands-on and strategic, partnering with executives and cross-functional teams to drive awareness and business impact. You will own and evolve Impinj's communications for product launches, industry events, and partnerships while leading a team and interfacing with a PR agency to maximize

Qualifications

• 8+ years of experience in public relations, media relations, or external communications at a B2B technology company or at an agency working directly for B2B clients.
• A demonstrated record of originating story ideas, pitching media and securing earned coverage.
• A demonstrated record of building productive relationships with media, agency partners, and industry analysts.
• Experience setting communications strategy and executing independently, with sound judgment, initiative, curiosity, and a strong sense of ownership.
• Ability to translate technical products and concepts, particularly within the wireless semiconductor industry, into clear messages and compelling business narratives.
• Excellent writing, editing, interpersonal, and presentation skills.
• Experience using performance data to refine approach and demonstrate impact.
• Experience in semiconductors, enterprise technology, RAIN RFID, connected products, or other related technologies.

Responsibilities

• Own and execute an integrated external communications strategy across media, analysts, corporate communications, and social media.
• Create and pitch newsworthy stories that connect Impinj technologies, customers and partners to issues external audiences care about.
• Build and deepen relationships with media, industry analysts, and influencers.
• Lead communications for product and technology launches, partner milestones, industry events, and executive thought leadership to generate measurable impact.
• Own and evolve Impinj's social media strategy.
• Serve as a trusted communications partner to executives and cross‑functional teams including product marketing, product management, and partner marketing.
• Lead the relationship with our PR agency and other external communications resources.
• Write and edit external content such as press releases, media pitches, bylines, and executive talking points.
• Monitor coverage, analyst perspectives, conversations, and competitive developments.
• Use performance metrics to continually improve communications programs.

Skills

Public relations

Media relations

External communications

B2B technology

Story ideation

Media pitching

Press writing

Relationship building

Strategic thinking

Job description

Impinj, Inc. is seeking a Staff Public Relations & Communications Manager to shape how we connect with media, analysts, and external audiences, turning complex technology into compelling stories.

This role is hands-on and strategic, partnering with executives and cross-functional teams to drive awareness and business impact. You will own and evolve Impinj's communications for product launches, industry events, and partnerships while leading a team and interfacing with a PR agency to maximize