International DTC P&L & Strategy Leader

iFit; United States; Remote; USD 250,000 - 450,000; Full time

Job summary

iFIT seeks a VP, International DTC to lead NordicTrack’s direct-to-consumer business outside the US. You will own the commercial P&L and the full responsibility for brand, demand generation, product marketing, merchandising, promotion, and the site experience across international markets.

You’ll coordinate with Global Paid Media, Brand, Web, Creative, Analytics, Finance, and CRM to craft a unified plan per country, set priorities, and drive durable revenue growth beyond the US.

Qualifications

• Experience leading direct-to-consumer or ecommerce in a multinational environment.
• Proven ability to drive top-line growth and profitability across markets.
• Strong collaboration with marketing, product, finance, and sales teams.

Responsibilities

• Define and execute international DTC strategy across markets outside the US.
• Own the commercial P&L, brand, demand generation, merchandising, and site experience.
• Lead cross-functional partners to deliver cohesive country plans and fast revenue growth.
• Prioritize markets (UK, Australia, Germany, France, China) and allocate marketing budget accordingly.
• Align with Global Paid Media, Brand, Web, Analytics, CRM to execute the plan.
• Build a scalable framework for measuring LTV, conversion, and retention.

Skills

P&L ownership

Cross-functional leadership

Brand strategy

Performance marketing

E-commerce optimization

Analytics & CRM

Job description

iFIT seeks a VP, International DTC to lead NordicTrack’s direct-to-consumer business outside the US. You will own the commercial P&L and the full responsibility for brand, demand generation, product marketing, merchandising, promotion, and the site experience across international markets.

You’ll coordinate with Global Paid Media, Brand, Web, Creative, Analytics, Finance, and CRM to craft a unified plan per country, set priorities, and drive durable revenue growth beyond the US.