Interim Demand Generation Program Manager

Go Fractional; Northern (KY); Hybrid; USD 90,000 - 96,000; Full time

Job summary

Go Fractional is seeking a Demand Generation Program Manager for a six-month contract, remote in the United States. You will lead sponsorships, vendor programs, and paid campaigns, owning end-to-end execution and reporting.

The role requires 3–5+ years in demand generation or digital marketing, with multi-channel experience and data-driven decision making. You’ll collaborate with marketing, ops, and regional teams to scale programs, with potential conversion to full-time.

Qualifications

• 3–5+ years of hands-on demand generation or digital marketing experience.
• Experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
• Ability to ramp quickly and independently own programs from execution through reporting.
• Strong project management instincts; manage deadlines, budgets, vendors, and stakeholders.
• Comfort pulling reports from HubSpot, Salesforce, or HockeyStack and turning data into insights.
• Test-and-learn mindset and ability to prioritize opportunities within a six-month engagement.
• Curiosity about using AI tools and workflows to improve efficiency and results.

Responsibilities

• Run day-to-day execution of sponsorships, vendor programs, and paid campaigns across selected channels.
• Own vendor relationships and program logistics, including timelines, deliverables, budgets, launches, and follow-up.
• Help expand verticalized campaigns by adapting messaging and channel strategies for specific industries and buyer segments.
• Research and recommend new channels, sponsorships, vendors, and campaign opportunities to test during the contract period.
• Support regional campaign execution across Europe and APAC as we expand localization.
• Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
• Monitor program performance and translate results into recommendations for optimization, renewal, expansion, or future testing.
• Document learnings, processes, and recommendations so successful programs can continue and scale beyond the contract period.

Skills

Demand generation

Digital marketing

Paid media

Vendor management

Project management

Data-driven

Test-and-learn

AI in marketing

Tools

HubSpot

Salesforce

HockeyStack

Asana

Job description

Demand Generation Program Manager (Contract)

Location: United States (Remote)

Employment Type: Full time, Contract

Department: Marketing

Compensation: $65 – $70 per hour (dependent on location and experience). This position is leveled as a P3.

Contract Details: Six-month contract with opportunity for conversion to full-time.

What you'll do

• Run day-to-day execution of sponsorships, vendor programs, and paid campaigns across selected channels.
• Own vendor relationships and program logistics, including timelines, deliverables, budgets, launches, and follow-up.
• Help expand verticalized campaigns by adapting messaging and channel strategies for specific industries and buyer segments.
• Research and recommend new channels, sponsorships, vendors, and campaign opportunities to test during the contract period.
• Support regional campaign execution across Europe and APAC as we expand localization.
• Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
• Monitor program performance and translate results into recommendations for optimization, renewal, expansion, or future testing.
• Document learnings, processes, and recommendations so successful programs can continue and scale beyond the contract period.

What we're looking for

• 3–5+ years of hands-on experience in demand generation, digital marketing, paid media, or a related field.
• Experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
• The ability to ramp quickly and independently own programs from execution through reporting.
• Strong project management instincts. You keep deadlines, budgets, vendors, and stakeholders organized and communicate early when things shift.
• Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, assess performance, and turn the numbers into actionable recommendations.
• A test-and-learn mindset and the ability to prioritize opportunities within a defined six-month engagement.
• Curiosity about using AI tools and workflows to improve efficiency, accelerate execution, and test new approaches.

Bonus qualifications

• Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms.
• Experience managing programs and workflows in tools such as Asana.
• A background in vendor negotiation or media buying, with a track record of getting more value from sponsorship budgets.
• Experience executing campaigns across international or regional markets.
• Experience in B2C marketing or industries outside traditional B2B demand gen.