Demand Gen Program Manager — Global Campaigns (Contract)

Coder; Northern (KY); Hybrid; USD 78,000 - 123,000; Part time

Benefits offered by this job

Opportunity for permanent role

Job summary

Coder is seeking an experienced demand generation marketer for a six‑month contract (with potential conversion) to drive and expand key demand generation programs across sponsorships, paid media, and regional campaigns. You'll own execution, manage channels, analyze performance, and collaborate with marketing teams to scale successful programs while meeting timelines and budgets.

The role emphasizes hands‑on execution, rapid learning, and clear recommendations for optimization and future

Qualifications

• 3–5+ years of hands‑on experience in demand generation, digital marketing, paid media, or a related field.
• Experience managing media sponsorships, paid advertising programs, or vendor‑led campaigns across multiple channels.
• The ability to ramp quickly and independently own programs from execution through reporting.
• Strong project management instincts. You keep deadlines, budgets, vendors, and stakeholders organized and communicate early when things shift.
• Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, assess performance, and turn the numbers into actionable recommendations.
• A test‑and‑learn mindset and the ability to prioritize opportunities within a defined six‑month engagement.
• Curiosity about using AI tools and workflows to improve efficiency, accelerate execution, and test new approaches.

Responsibilities

• Run day‑to‑day execution of sponsorships, vendor programs, and paid campaigns across selected channels.
• Own vendor relationships and program logistics, including timelines, deliverables, budgets, launches, and follow‑up.
• Help expand verticalized campaigns by adapting messaging and channel strategies for specific industries and buyer segments.
• Research and recommend new channels, sponsorships, vendors, and campaign opportunities to test during the contract period.
• Support regional campaign execution across Europe and APAC as we expand localization.
• Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
• Monitor program performance and translate results into recommendations for optimization, renewal, expansion, or future testing.
• Document learnings, processes, and recommendations so successful programs can continue and scale beyond the contract period.

Skills

Demand generation

Digital marketing

Paid media

Vendor campaigns

Data analysis

HubSpot

Salesforce

Project management

A/B testing

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

Asana

HockeyStack

Job description

Coder is seeking an experienced demand generation marketer for a six‑month contract (with potential conversion) to drive and expand key demand generation programs across sponsorships, paid media, and regional campaigns. You'll own execution, manage channels, analyze performance, and collaborate with marketing teams to scale successful programs while meeting timelines and budgets.

The role emphasizes hands‑on execution, rapid learning, and clear recommendations for optimization and future