Integrated Media Strategy Lead

Omnicom Media; New York (NY); Sur place; USD 50 000 - 95 000; Plein temps

Résumé du poste

Omnicom Media is seeking a Manager Integrated Media Planning to translate business priorities into integrated media plans and lead day-to-day planning, investment stewardship, and team delivery.

You will own assigned workstreams from insight to recommendation, oversee timelines, and ensure alignment with brand and performance objectives. The role emphasizes data-driven decision making and collaboration across teams.

Qualifications

• 3–5 years of media planning experience, preferably across integrated and cross‑channel assignments.
• Experience with CPG brands or categories, or a strong consumer‑brand background with the ability to learn category and commerce dynamics quickly.
• Experience developing media recommendations, managing budgets, and supporting campaign implementation, tracking, and optimization.
• Sound understanding of media fundamentals, digital platforms, audience research, data, analytics, and measurement.
• Ability to interpret information, develop strategic insights, communicate clearly, and connect recommendations to brand and business objectives.
• Experience guiding or developing junior planners; strong delegation, organization, and relationship‑building skills.
• Comfort working with automation, AI‑enabled tools, and agentic workflows, including checking outputs and knowing when human review is needed.
• Bachelor’s degree or equivalent combination of education and relevant experience.

Responsabilités

• Develop strategy and integrated plans for assigned brands and markets.
• Lead planning, implementation coordination, tracking, and optimization across workstreams.
• Coordinate campaign setup and in‑market changes with activation teams and partners.
• Apply quality checks to data, assumptions, and platform inputs under tight timelines.

Connaissances

Media planning

Integrated campaigns

Budget management

Digital analytics

CPG experience

Team leadership

Automation / AI tools

Communication skills

Formation

Bachelor’s degree or equivalent

Description du poste

Omnicom Media is seeking a Manager Integrated Media Planning to translate business priorities into integrated media plans and lead day-to-day planning, investment stewardship, and team delivery.

You will own assigned workstreams from insight to recommendation, oversee timelines, and ensure alignment with brand and performance objectives. The role emphasizes data-driven decision making and collaboration across teams.