Director, Omni-Powered Media Strategy

Omnicom Media; Jacksonville (FL); On-site; USD 140,000 - 150,000; Full time

Job summary

Omnicom Media in the United States seeks a Director, Integrated Strategy & Planning to lead audience-first media strategy across national and local markets. You will connect client goals with insights, channel strategy and investment decisions using Omni tools.

This client-facing role emphasizes storytelling, challenger thinking and ongoing evolution of strategy based on performance learnings across multiple media types.

Qualifications

• 7-10+ years of integrated media strategy and planning experience.
• Strong strategic, analytical and investment planning capabilities.
• Confident client-facing presenter and storyteller.
• Experience with media mix and planning platforms; Omni experience strongly.

Responsibilities

• Integrated Strategy: Develop full-funnel national and local market plans across linear TV, streaming/CTV, digital, social, audio and OOH.
• Omni-Powered Planning: Use Omni Investment + Channel Planner to inform channel strategy, investment allocations and recommendations.
• Client Leadership: Lead client-facing strategy, planning and investment discussions and clearly articulate recommendations.
• Performance-Informed Planning: Apply in-market learnings and performance insights to evolve channel planning and future investment decisions.

Skills

Integrated media strategy

Analytical skills

Client presentation

Investment planning

Omni platform experience

Tools

Mediaocean

STRATA

Core Direct

Nielsen

Comscore

Kantar

Job description

Omnicom Media in the United States seeks a Director, Integrated Strategy & Planning to lead audience-first media strategy across national and local markets. You will connect client goals with insights, channel strategy and investment decisions using Omni tools.

This client-facing role emphasizes storytelling, challenger thinking and ongoing evolution of strategy based on performance learnings across multiple media types.