Director, Audience-Driven Strategy & Planning

Adelphi Group; Jacksonville (FL); On-site; USD 140,000 - 150,000; Full time

Job summary

Omnicom Media is seeking a Director, Integrated Strategy & Planning to lead audience-first media strategy across national and local markets, integrating client goals, insights, channel strategy and investment.

This client-facing role leverages Omnicom Media’s Omni platform to inform recommendations and drive smarter investment decisions, while evolving strategy based on performance learnings and storytelling to influence stakeholders.

Qualifications

• 7-10+ years of integrated media strategy and planning experience.
• Strong strategic, analytical and investment planning capabilities.
• Confident client-facing presenter and storyteller.
• Experience with media mix and planning platforms; Omni experience strongly preferred.
• Working knowledge of Mediaocean, STRATA, Core Direct, Nielsen, Comscore and/or Kantar.

Responsibilities

• Integrated Strategy: Develop full-funnel national and local market plans across linear TV, streaming/CTV, digital, social, audio and OOH.
• Omni-Powered Planning: Use Omni Investment + Channel Planner to inform channel strategy, investment allocations and recommendations.
• Client Leadership: Lead client-facing strategy, planning and investment discussions and clearly articulate recommendations.
• Performance-Informed Planning: Apply in-market learnings and performance insights to evolve channel planning and future investment decisions.

Skills

Integrated media strategy

Analytical planning

Client-facing presenter

Storytelling

Omni platform experience

Tools

Mediaocean

STRATA

Core Direct

Nielsen

Comscore

Kantar

Omni Investment + Channel Planner

Job description

Omnicom Media is seeking a Director, Integrated Strategy & Planning to lead audience-first media strategy across national and local markets, integrating client goals, insights, channel strategy and investment.

This client-facing role leverages Omnicom Media’s Omni platform to inform recommendations and drive smarter investment decisions, while evolving strategy based on performance learnings and storytelling to influence stakeholders.